Early adopters are those individuals that use new products before the majority of people. They are risk-takers and trendsetters and have a strong influence on the success or failure of a new product. It is for this reason many businesses seek to gain the approval of early adopters.

Early Adopters Part 1: Who are your Early Adopters?

Types of early adopters

There are, in general, three different types of early adopters:


These clients are the initial users of a new product. This kind of early adopter enjoys the prospect of experimenting with novel ideas and discovering novel approaches to problems. They typically are natural risk-takers. The early adoption of a new product or technology is typically accompanied by higher prices. Innovators typically have more money than other types of early adopters and can afford to pay these higher prices.

Typically, innovators have some sort of connection to the scientific field that produced the new product. They frequently interact with other inventors who buy those products.

Early adopter

The second kind of customer who purchases a product is an early adopter. They test out new products and technologies alongside innovators, and are typically the most powerful figures in a market. They frequently post frequently on social media and spend time reviewing products they both strongly like and dislike. Early adopters typically have a high social status, a high level of education, access to resources, and a willingness to accept a certain amount of risk.

Early majority

The early majority is the next demographic to think about buying a product once it starts to gain mass appeal. Compared to earlier adopters, this group of early adopters has fewer resources and is more risk averse. They may not be thought leaders themselves, but they frequently have connections to them and are greatly influenced by their perspectives.

What are early adopters?

Customers who are early adopters are those who test out new products or technologies. Early adopters frequently want to use or buy new products and technologies before others do, as well as looking for new technologies. They typically have a higher risk tolerance than other customers, and they can provide a business with initial cash flow as well as critical product feedback. They also support the development of social proof for a business’s new technology or product.

Although there are early adopters in every industry, the technology sector is where the term is most frequently used. These individuals are generally unconcerned with following the crowd. Before a product becomes widely used, they can point out any flaws and look for innovations. Early adopters frequently turn into devoted customers when a product succeeds, and their opinions are typically highly valued by their peers.

Adoption life cycle

There are five segments in the adoption life cycle. They are:

1. Innovators

These are the first users of newly developed goods or technologies. They have the most financial resources, interact with other innovators the most, and are typically the youngest of all the customer types who eventually buy a product. This group accounts for a very small portion of those who buy a product.

2. Early adopters

Despite typically being younger and belonging to a higher social class, these people are more picky about the products they buy.

3. Early majority

Early adopters of this kind are prepared to buy a new product after varying amounts of time. Although they frequently interact with early adopter consumers, the early majority typically does not hold positions of influence. A sizable portion of consumers who ultimately buy a product are from the early majority consumer group.

4. Late majority

When a new technology or product is adopted by the majority of society, people in this category do so as well. They typically only interact with people who fall into the early majority and late majority categories, are more pessimistic, and have limited financial resources. The total number of consumers who adopt a product still includes a significant number of late majority adopters.

5. Laggards

Those who are the last to adopt a new product fall into this category. These people are typically older and more tradition-oriented. Usually, they only communicate with close relatives and friends. This consumer group roughly corresponds to the early adopter group in terms of size.

Early adoption disadvantages

There are some disadvantages of selling products to early adopters:

Higher risk of defects

The risk of defects is one of the main drawbacks of marketing to and selling products to early adopters. Early adopters are frequently very influential, so this may affect how people view a brand and its products generally, which may have long-term effects.

Not what was expected

Selling to early adopters raises the issue that they might not receive what they expected from the product. Consumer marketing messages can be deceptive, and if early adopters believe a company has deceived them or misrepresented a product, it may affect the product’s ability to succeed in the mainstream market in the future.

Compatibility issues

Some advancements in technology also create compatibility issues for consumers. Customers may become frustrated if new technology is incompatible with the electronics they already own, for instance.


What are early adopters examples?

Early adopters are crucial for a product’s success because they give businesses and other customers information on how the product will work on a daily basis. Businesses entice early adopters by offering incentives for being the first to try their products.

What are the 5 categories of adopters?

Defining the 5 Stages of the Technology Adoption Lifecycle
  • Innovators (2. 5%) Innovators are those who are willing to take risks.
  • Early Adopters (13.5%) …
  • Early Majority (34%) …
  • Late Majority (34%) …
  • Laggards (16%)

Who are the early majority adopters?

In the early stages of a product’s life cycle, early adoption can also be seen as a form of testing. The first Apple iPhone is the best illustration of early adopters. The iPhone cost $600 when it was first introduced in 2007. Given that Apple had no prior experience in the field, the cost was quite high.

What are the different types of adopters?

The 5 adopter categories, in order of their speed of uptake, are:
  • Innovators.
  • Early Adopters.
  • Early Majority.
  • Late Majority.
  • Laggards.

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