What Is Display Advertising? Definition and Categories

Display advertising is a type of advertising that conveys a marketing message through visuals such as images, videos, and text. It is a cost-effective and popular form of digital marketing that helps businesses reach their target audience and increase brand awareness. Display advertising is quickly becoming one of the most important channels for online marketing, as it provides businesses with an effective way to reach potential customers. This blog post will provide a comprehensive overview of display advertising, including its definition, benefits, and key components. We will also examine the various types of display advertising and discuss how to create effective campaigns. Finally, we’ll look at how to measure the success of your display advertising campaigns. By the end of this blog post, readers will have a clear understanding of display advertising and be able to create their own successful campaigns.

What is display advertising?

Why are display ads important to include in your marketing campaigns?

A comprehensive marketing campaign should include display ads because they offer a wide range of ad formats and placements to highlight your goods, services, and special offers. Using display ads can help you:

What is display advertising?

The process of promoting a good or service using visual ads on websites, social media platforms, and other digital platforms is called display advertising. To entice potential customers to take a particular action, like requesting a quote or making a purchase, many advertisers use display ads. Photos, graphics, videos, and animations are the most frequently used visual elements when creating display advertisements. On third-party websites, display ads can also take the form of banner or text advertisements.

Display advertising categories

Professional marketers frequently use a variety of display ads for each marketing campaign to ensure that their content feels fresh and identify the ads that receive the most interaction from their audience. You might use the following well-liked display ad categories in your upcoming marketing campaign:

Display advertising vs. native advertising

Native advertising is another popular component of many marketing campaigns. While “display advertising” refers to all of the visual advertisements people see online, “native advertising” only describes advertisements that are made to complement the content of a particular platform. The following are some significant distinctions between native advertising and display advertising:

Metrics used to measure the success of display advertising

It’s crucial to comprehend the metrics you can use to gauge the success of your display advertising campaign if you intend to include it in your upcoming marketing campaign. The following are some of the crucial metrics that marketing experts use to monitor the performance of their display ads:


The reach metric can be used to calculate the number of times your display advertisement has been viewed online. The term “reach” refers to the distinct number of users who visit the third-party website, social media account, or digital platform where your display advertisement is hosted. Reach is a great metric to track if you want to increase brand recognition or your target market. This can help you make sure your display ad is being seen by a large audience rather than the same people repeatedly.


Another excellent metric to monitor if you want to raise brand awareness is impressions. Every time your display ad loads for a user or appears on a website, an impression is recorded. Because some people may view your display ads more than once, the number of impressions you receive is always higher than the number of people you have reached. This can enable you to determine how frequently your display ads are being seen. People may be more familiar with the good or service you are promoting if you make more impressions.


If you want prospective customers to interact with your display ads and go to your website, you might want to think about keeping track of how many clicks you get. This metric reveals how frequently people click on your display advertisement. You can tell if people are interested in the good or service you are promoting by keeping an eye on this metric. Additionally, you can use this data to enhance the performance of your display ads by optimizing them.

For instance, you could change the display ad’s visual components to make it more appealing to potential customers if you notice that you’re getting a lot of impressions but few clicks.

Click-through rate (CTR)

The likelihood that someone will click on your display advertisement after viewing it is referred to as the click-through rate. By calculating the proportion of impressions to clicks, you can determine your click-through rate. For example, if your display ad reaches 1,000 people and you receive 500 clicks, your click-through rate is 50% This can help you assess the effectiveness of your display advertisement and whether the audience you are trying to reach is interested in the good or service you are promoting.

Additionally, you can use this data to establish a benchmark for upcoming display ad campaigns. This can assist you in identifying the display ad categories that perform the best over time.

Landing page views

You can more accurately analyze your website traffic by monitoring the number of landing page views you get from your display ad than by concentrating only on clicks. This metric counts the number of times someone successfully visits your website after seeing your advertisement rather than how many times they click on your display ad. To find out if people are inadvertently clicking on your display ads, compare the amount of clicks and landing page views you get.

For instance, if one of your display ads generates 500 clicks and 400 landing page views, you might conclude that 100 people unintentionally clicked on it. This might also mean that it took too long for your landing page to load. You can improve your website to attract more visitors by keeping track of how many people visit your landing pages.

Bounce rate (BCR)

The percentage of website visitors who only visit one page before leaving the site is known as the “bounce rate.” When a visitor leaves a page they opened after seeing a display ad, it might mean they weren’t able to find what they were looking for. If you notice that your display advertisement has a high bounce rate, you may want to edit the advertisement to ensure that it is consistent with the information on your website. As an alternative, you can change the website to make it easier to use.

Conversion rate (CVR)

The conversion rate displays the proportion of people who click on your advertisement and then complete the desired action on your website. For instance, if you make a display advertisement to sell shoes, your objective might be to persuade viewers to visit your store and make a purchase. If 100 people click on your ad and 30 of them make a purchase on your website, your conversion rate would be 30% This can help you assess how effectively your display ad is assisting you in reaching your marketing objectives.

The following are some additional actions you could monitor using the conversion rate metric:

You can improve user experience by optimizing your website by knowing what your conversion rate is.

Return on investment (ROI)

You can evaluate your return on investment once your display ad campaign is over to see how well your ads did. Determine your campaign’s overall goal in order to calculate your return on investment. For instance, if you wanted to raise brand awareness, you might concentrate on the total number of people your display ads reached. Next, identify how much you spent on your display ads. Use the following formula to calculate the cost of reaching each person:

ROI = (Total ad spend) / (Number of people reached)

For instance, your cost per person reached would be zero if you spent $100 and reached 10,000 people. 01.


What is meant by display advertisement?

Display ads come in a variety of formats, including social ads, native ads, retargeting (or remarketing) ads, and responsive ads. Additionally, there are numerous options for display targeting, including topical, contextual, and interest targeting.

What is an example of display advertising?

Marketing professionals can create ads for their brands, goods, or services using text, images, and video thanks to display advertising services, a type of paid media. These ads are then displayed in various banner sizes to targeted audiences across networks of publishers’ websites or apps that are topically relevant.

What is display advertising media?

Tips for successful display advertising
  • Get your targeting right. …
  • Create ads that stand out. …
  • Explore rich media. …
  • Create effective landing pages. …
  • Ensure ads are mobile-friendly. …
  • Take advantage of remarketing. …
  • Stay true to your brand. …
  • Test and measure your ads.

What is the role of display advertising?

While it may be fun to create a visual representation of your company, there are seven rules to follow if you want to design successful display ads.
  • Use quality photos. …
  • Include a call-to-action. …
  • Create urgency with a special offer. …
  • Develop your brand recognition. …
  • Get creative with your quality statements. …
  • Include a button.

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