What Is Design Strategy? (And 5 Steps To Define Yours)

DESIGN STRATEGY: Solving Business Challenges Through Design

Strategic thinking in business and marketing

In order to solve problems, both inside and outside of the professional world, strategy is crucial. It’s how to overcome obstacles, how to proceed by using deliberate methods, and, most importantly, it’s frequently how crucial things get accomplished.

In the workplace, strategic thinking entails working toward objectives that have a positive impact on an audience or finances, using whatever resources or difficulties are necessary to accomplish those objectives.

The benefits of design strategy

Strong design strategy goes beyond simply persuading a user to engage them. It develops productive work procedures that are both cost- and goal-conscious. Thinking about your starting point and your end goal, then outlining exactly how to get there, is applying design strategy.

Design strategy factors for businesses to consider:

Design thinking now takes center stage to assist in determining the needs of both the client and the user. To create a high-performing user experience, a business must take the following factors into account when developing its design strategy:

An effective strategy is simple and understandable. Every employee can use a design strategy as a reference when it is clearly communicated throughout a team or an organization.

What is design strategy?

In order to create the most effective product, design strategy adapts the tactical thinking of a business strategy to the needs of the user. Through innovative applications geared toward the end user, this nexus between corporate strategy and design thinking accomplishes long-term objectives. Strategic thinking involves an entire team that makes significant contributions at all levels of the business, as opposed to strategic planning, which gathers data to decide how to approach a goal.

5 steps to a design strategy

If your team is preparing to integrate strategic design thinking into the workflow, start by taking its practice into consideration. The procedure for developing and carrying out a design strategy is described in the following steps from beginning to end:

1. See the big picture

Look at the whole project and identify measurable goals. Examine opportunities and problems from the viewpoints of the user and the business.

2. Find your competitive edge

Decide where your objectives should position you in the cutthroat market. This may include market trends, business goals, and other significant elements you may have discovered while evaluating your business goals.

3. Set quantifiable goals

4. Implement and evaluate

You and your team will assign duties and establish best practices as your plan is more clearly defined to ensure success. As you work to achieve your goals, you will continue to evaluate your needs and needs. When employees can be flexible with their ideas, design strategy thrives.

5. Adjust over time

Make sure your product is still meeting user needs and the needs of its environment as it continues to develop.

Examples of design thinking

In order to achieve goals, design thinking combines being shrewd and methodical about your business with the creative innovation needed to produce a business-growing experience. Here are a few instances of how a business might apply design strategy:

Example 1: A taxi service dispatches drivers in company-owned vehicles to customers who require transportation over the phone. But customers frequently complain about limited service. No one uses phones anymore, says the in-house web developer, so maybe they should create an app to streamline procedures in a way that customers can understand.

Following meetings with representatives from marketing, finance, and design, the company devises a plan to develop an app to simplify the process of obtaining a ride. They also understood that if they created a system for hiring independent contractors to drive their own cars and work through the app, they could continue to expand their driver base and, in turn, their business, without having to pay for a taxi fleet or spend money on brand-consistent new vehicles.

Example 2: A client expresses dissatisfaction with the appearance of their website and requests a redesign. Design thinking can be used to determine what the client is truly missing and how it can be provided through improvements to their website that will actually benefit their business rather than just making aesthetic adjustments to meet trends. This is preferable to simply sending the new assignment to the design team and starting a process of aesthetic trial and error until the client is satisfied.


What is a design strategy?

By comprehending the customer’s business requirements and reorienting the design and design process to meet those requirements, a design strategy is developed. The objectives and results of the business problem that needs to be solved should be mapped to each step of the design process.

What are the types of design strategy?

Design strategies
  • Folding via stretching.
  • Folding without stretching (coming soon)
  • Freeform modelling.
  • Grid structures.
  • Sectioning.
  • Subtraction.
  • Surface panelling.

What is a design strategist?

A design strategist focuses on changing how businesses create their physical spaces to reflect their mission, vision, and goals. The strategy combines quantitative data with qualitative feedback to guarantee evidence-based strategic design solutions that satisfy the needs of clients and project objectives.

What is design strategy and research?

In many institutions, design training now includes the design research and strategy method of design thinking.

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