Product Customization: What It Is and Benefits

How To Design & Sell CUSTOM Products Online (2021 Step-by-Step)

What are the benefits of product customization?

Five advantages of product customization for sales and marketing are as follows:

What is customization of a product?

A product can be made specifically to a customer’s specifications through customization, which is made possible in large part by technological and manufacturing production process advancements. In order to create a more distinctive product than a mass-produced one, a customer can choose features like color, design, functionalities, add-on components, or other options. For instance, a shoe retailer’s online store might let customers create and order custom sneakers.

Almost every industry has seen a rise in product customization, which is frequently used to persuade customers to buy a product.

What are examples of product customization?

Many industries, most notably retail, use product customization to promote customer sales. While some brands prioritize customization, others use it to improve their products and the customer experience.

Here are some example scenarios of product customization:

A furniture manufacturer

A sectional couch or sofa from a major furniture brand might come with a variety of layout options, such as an extended chaise lounge cushion that can be placed on the left or right side. Customers can further customize the couch to fit their living space by selecting from a variety of leg shapes, sizes, fabrics, and colors.

A bakery

You can customize your order, such as a birthday cake, through small businesses or bakery sections of big grocery or warehouse stores. They bake other cakes made-to-order where a customer can select the sponge flavor, a filling choice, frosting flavor and color, cake design elements, and a personalized message, in contrast to some cakes that are ready-made with a blank area for a personal message, such as “Happy Birthday, Brenda.” In this case, a customized cake will probably require more time to prepare and will need to be ordered in advance.

An aircraft manufacturer

The ability to customize the layout, seat configuration, seat material or color, kitchen and galley layouts, bathroom placement, and other features is now provided by aircraft manufacturers to airlines and private businesses. Standard specifications are the foundation from which pre-approved choices or package bundles can be built, both from a branding and an operational perspective. An airline, for instance, might desire leather seating, a sophisticated entertainment system, carpet that matches the colors of their brand, and specific bins for overhead luggage storage. They can select specific navigation or communication operation systems in the cockpit.

A lawn care company

When running a landscaping business, a small business owner sells both standard services and customizable goods. For standard grass cutting, some customers may select a seasonal lawn mowing price, while others may select to add hedge trimming, weed whacking, seasonal mulching, and pet waste removal. Future business, referrals, and additional sign-ups for offered services can result from a mix-and-match package deal that enables a customer to customize what they need specifically for their lawn care needs.

An automobile maker

Depending on the buyer and their budget, an auto manufacturer may offer standard features or highly customizable available options. Vehicle customization has advanced from basic decisions like choosing leather or cloth seats to high-tech features like heated seats and steering wheels, keyless entry, automatic start, and hands-free liftgates. Even optional add-ons like leather-trimmed air vents, motorized cup holders, granite trim, drowsiness detectors, or a perfume dispenser are available on some more expensive auto brands.

A suit shop

A suit store might provide a predetermined range of fabrics, hues, and patterns, along with some ready-to-wear suits that can be ordered right away. Those who desire a custom suit can choose their button, stitching, and lining preferences before having the suit tailored to their specifications. A happy client is more likely to purchase additional suits and recommend the business to family and friends.

An online retailer

Online shops frequently keep track of your shopping and browsing habits to suggest products you might not have otherwise seen in the future. In order to encourage browsing, it also advertises specific products for forthcoming holidays or special occasions. This carefully chosen content encourages impulsive purchases, which boosts the business’s earnings.

A streaming service

Based on the songs you listen to or the movies and TV shows you watch on its platforms, a streaming video or music service builds personalized user profiles that develop personal taste settings. After that, the service suggests new movies for you to watch that are similar to things in your user history and profile.

A toy store

Some toy companies allow kids to design their own teddy bears and other stuffed animals, making each step of the process completely customizable, including with clothes and accessories. In comparison to other stuffed animal brands, the company can command a higher retail price point thanks to the customization, which aids kids in developing a personal connection with the toy throughout the experience.

A candy manufacturer

For special occasions like weddings, birthdays, baby showers, or bar mitzvahs, you can customize the candy with a logo, an image, or a saying by ordering it from specific candy manufacturers who offer customized orders for specific color combinations of their confections.

A photo printing service

Customers can use their own photographs and digital images to create photo books, prints, personalized greeting cards, canvas, stationary, gifts, and more using a variety of online photo printing services. Everything is up to you, including the design, typeface, colors, words and phrases, designs, and quantity. In order to promote sales, there is even an app feature that pre-selects images from your phone’s camera roll to show you what a potential design or purchase might look like.

A soft drink company

To engage consumers and boost sales, a soft drink company might develop custom labels or install a novel fountain soda vending machine that enables users to mix their own soda drinks in any combination they see fit.


What is customization of product?

In order to create a more distinctive product than a mass-produced one, a customer can choose features like color, design, functionalities, add-on components, or other options. For instance, a shoe retailer’s online store might let customers create and order custom sneakers.

Why do we customize products?

What is customization? Customization is done by the user. Users are asked to list their preferences after which they are shown items that match those preferences For instance, when users sign up for Netflix, the company asks them to choose a few shows they enjoy before presenting them with a list of options based on those selections.

What are the types of customization?

Customization, according to one study, “increases perceived service quality, client satisfaction, client trust, and ultimately client loyalty toward a service provider.” “Loyal customers are essential for the survival of any business.”

What is customization in brand?

We have identified four different customization strategies, which we refer to as collaborative, adaptive, cosmetic, and transparent. Managers should evaluate each strategy for potential insights into how to best serve their customers when designing or redesigning a product, process, or business unit.

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