What Is a Business Roadmap? 11 Examples

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Why are business roadmaps important?

Creating effective business roadmaps can have many benefits, including:

What is a business roadmap?

A business roadmap is a graphic representation of the organizational structures, business objectives, and strategies. In order to give employees a visual understanding of business operations and goals, companies can create a variety of roadmaps.

A specific kind of business roadmap may also be referred to as a business roadmap. This kind of roadmap serves as a visual representation of a company’s business plans by outlining important deadlines, initiatives, and tactics. A business roadmap demonstrates how each team and department fits into the overall structure and future goals of the company.

Who uses business roadmaps?

Making a business roadmap can help a company’s various employees, departments, and teams. The following internal personnel may gain from developing a roadmap for their departments or teams:

Entrepreneurs and business owners may also want to create roadmaps for their current or future enterprises.

11 business roadmap examples

The following list of 11 different business roadmaps may be useful to your department or business:

1. Business roadmap

A roadmap is most frequently used to visualize a company’s overall objectives, projects, deadlines, and organizational structure. This kind of business roadmap outlines the goals your company has as well as the strategies it will use to meet those goals. Stakeholders and company leaders who need to comprehend how all the various departments, projects, and deadlines work together will typically find this type of roadmap to be most helpful.

2. Change roadmap

A change roadmap aids organizations or divisions in smoothly implementing new or updated procedures, rules, or goals. Companies or teams that anticipate changes can assist their staff in adjusting to new procedures or objectives more quickly. Depending on the process being changed, a change roadmap’s structures and objectives may include conducting employee training sessions or integrating new technology into business operations.

3. Project roadmap

Project managers or supervisors can benefit from creating project roadmaps. A project roadmap gives a department or business a visual representation of the tasks, materials, and outputs associated with a particular project. Project roadmaps provide specific timelines for the various objectives and aspects of a given project.

4. IT infrastructure roadmap

Computing professionals can more easily understand the company’s technology architecture with the aid of an IT infrastructure roadmap. IT teams are frequently in charge of creating, overseeing, and managing the technology systems used by all company departments. A roadmap for the IT infrastructure can assist IT experts in isolating, managing, or troubleshooting particular computing systems or devices.

5. Business development roadmap

Businesses that anticipate or are aiming for rapid growth in the upcoming year can benefit from developing business development roadmaps. A business development roadmap assists organizations in identifying the tasks that will increase their overall revenue, productivity, and market expansion.

A company’s various departments might also want to develop business development roadmaps. For instance, customer service teams might develop a thorough business development roadmap for collaborative help centers or live online messaging features.

6. Customer journey roadmap

A customer journey roadmap outlines every step that clients, both current and potential, can take with your company. Customers who are at different points in the customer journey, like awareness or retention, typically gain from various interactions with your company. Customer journey maps can assist sales, customer service, or marketing teams in deciding when and how to connect with their current and potential customers.

7. Business intelligence roadmap

A business intelligence (BI) roadmap shows how internal procedures, operations, and personnel are related. Technology processes known as business intelligence (BI) use data analysis to develop and carry out strategic business plans. Business intelligence leaders may use a BI roadmap to enhance internal communications, optimize business processes, or grow the company.

8. Startup roadmap

A startup roadmap may be desirable for startups or growing companies. Startup roadmaps serve as an example of what elements younger businesses should prioritize first in order to launch, develop, or scale their operations. A startup roadmap also offers advice on how a new company can successfully complete its various tasks or goals.

9. Capability roadmap

Capability roadmaps concentrate on your department’s or business’s potential long-term projects. Capability roadmaps can be used by team or business leaders to plan the allocation of company resources in advance. A capability roadmap may cover several fiscal quarters or years, depending on the nature and scope of the project.

10. Marketing strategy roadmap

Marketing teams can use roadmaps to show the connections between various projects and marketing initiatives. Marketing departments frequently combine several advertising campaigns and techniques, such as content, social media, and email marketing. A marketing team’s current campaigns and methods are compared to the objectives of the department using a marketing strategy roadmap.

11. Product roadmap

Product roadmaps show the progression of a given good from an idea to a final product release. A product roadmap outlines the activities and procedures involved in each phase of product development. Before releasing new products, companies may create product roadmaps for internal use or to share with the public.


How do you plan a business roadmap?

A roadmap is a strategic plan that outlines a goal or desired result as well as the key steps or turning points that must be reached to achieve it. A high-level document that helps articulate strategic thinking—the why—behind the objective and the strategy for achieving it also serves as a communication tool.

What is a roadmap an example of?

Tips for Creating a Compelling Business Roadmap
  1. Step 1: Vision, strategy, and goals. Business roadmaps are more likely to be more detailed than the ideal product roadmap because they are execution-focused.
  2. Step 2: Tell a story. …
  3. Step 3: Employ themes. …
  4. Step 4: Clear outcomes for each item.

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