8 Brand Concept Examples (Plus Importance and Marketing Tips)

Creating a successful brand concept is essential for any business that wants to stand out and connect with their audience. In today’s competitive market, it’s important to be able to differentiate yourself from the competition. Fortunately, there are a variety of ways to develop a strong brand concept and make sure that your business stands out. In this blog post, we’ll explore some of the most effective brand concept examples and discuss how you can use them to make your business stand out to potential customers. We’ll also discuss how to create a successful brand concept and why it’s essential for any business wanting to succeed in the modern landscape. By the end, you’ll have a better understanding of what a successful brand concept looks like and how to apply it to your business.

Deep Dive Into Brand Concept And Identity

Why are brand concepts important?

Having a well-defined brand concept can benefit a company by:

Promoting consumer recognition

Brand concepts can make it simpler for customers to recognize and relate to a company’s brand. Consumers are frequently more likely to select a well-known brand over one they have never heard of before. A recognizable brand may attract new customers through word-of-mouth marketing.

Increasing credibility

A strong brand can boost a business’s reputation among customers, as well as in its sector and marketplace. The more credibility it acquires, the more likely it is to foster rivalry and adherence within the sector. Customers frequently prefer to buy products from well-known and reputable companies, which can increase sales.

Providing a competitive edge

Within an industry, there may be hundreds, if not thousands, of businesses that sell comparable goods. A strong brand idea can differentiate a business in the marketplace. When customers support a brand, it adds a competitive element that makes the business stand out.

What are brand concepts?

The fundamental ideas that underlie a company’s branding and serve to represent its objectives are called brand concepts. A company typically develops a brand concept to differentiate itself from the competition, clarify its values, and highlight what makes the company special. An organization’s brand concept gives it a personality that can draw customers, boost its reputation, and boost sales. Typically, brand concepts refer to a consumer’s feelings and how the brand makes them feel.

8 brand concept examples

Here are eight brand concept examples for you to explore:

1. Chipotle

Chipotle became a dominant player in the Mexican fast-food market by setting itself apart from competing eateries. This company uses several brand concepts. Images of delectable, freshly prepared food and a cheeky personality are some of these ideas. It also encouraged more companies to offer health-conscious foods.

Chipotle uses lifestyle branding as an illustration of how it applies branding principles. This makes it easier for it to relate to a person’s way of life as well as their hunger. Examples of how the business accomplished this include using digital marketing for advertising and adding features like online ordering, catering, and happy hours. Because of this, customers have several options for using and eating at Chipotle in their daily lives.

2. Headspace

People can download the meditation app Headspace to their smartphones. The idea that using the app could lead to users experiencing more joy and less stress is the brand concept that Headspace communicates to customers. It employs a variety of branding techniques and integrates its identity across its website, social media accounts, and app.

Cohesive experiences that can be found throughout the app or website’s content are an example of Headspaces branding. For instance, it encourages people to use the service by utilizing humorous graphics and quotes. Additionally, it encourages users with uplifting mantras and offers a selection of meditations and courses for them to choose from.

3. Dropbox

Dropboxs branding relies on its image-heavy identity. Users may be drawn to the platform due to its vibrant and colorful branding because they see it as a space for creativity. Customers can easily navigate the brand thanks to the tutorials and hints built in.

Utilizing banner ads on various social media platforms is an illustration of Dropbox’s brand concept. To draw viewers’ attention, these banners use the brand’s distinctive creative style. This assists in attracting new customers who are drawn to the brand’s image.

4. Dollar Shave Club

Dollar Shave Club is a razor subscription business that emphasizes the affordability of its services in its branding. By promoting a less expensive alternative to purchasing expensive razor blades, it stands out to customers. Additionally, the company provides convenience by delivering the shaving supplies directly to customers’ homes. Due to the casual depictions of models of various ages in Dollar Shave Clubs’ advertising materials, consumers are likely to identify with them.

5. Old Spice

Initially, Old Spice was developed as a deodorant brand for men who were getting older. However, the business wanted to reach a wider target market, so it gave its branding more personality to appeal to younger men. Men of all ages are aware of and recognize the company thanks to a new image.

The humorous side of the brand’s image is an illustration of Old Spice’s branding strategy. The business started with its “Swagger” campaign, which went viral in the US. Old Spice capitalized on this momentum by launching the “The Man Your Man Can Smell Like” campaign.

6. Dove

Customers are drawn to Dove’s deodorant and other products because of its branding, which emphasizes purpose. An illustration of Dove’s branding strategy is the company’s attitude toward body image and self-esteem. Its branding has been concentrated on showcasing women who adhere to realistic beauty standards. Dove also pledged to spread awareness of how the beauty industry affects women’s and young girls’ self-esteem.

7. Airbnb

Airbnb markets its short-term rental and home-sharing services using its brand. It highlights the idea that people can blend in anywhere they go. Customers are more likely to recall and use the brand when they need lodging when traveling thanks to the message’s clarity.

The way that Airbnb emphasizes the relationship between the host and the guest is an illustration of its branding strategy. This fosters personal connections between the parties and the development of trust. Customers are also reached by Airbnb through the sharing of customer testimonials.

8. Winc

Wine can be delivered directly to customers’ doors through the wine club Winc, which offers memberships. The company’s emphasis is on convenience and simplicity, which it highlights in its marketing materials with a straightforward visual identity. Customers are drawn in by the brand’s overall aesthetic, which includes colorful accents and a minimalist design, as well as the experience that the business offers.

Wincs’ brand concept is illustrated by a color scheme that offers a refined and subdued experience. This gives customers the impression that they are inside a chic wine club. Additionally, the delivery idea eliminates the need to purchase wine from a store, which is very appealing to many customers.

Tips for creating a brand concept

Here are some additional pointers to assist you in creating a strong brand concept:

Please note that Indeed is not affiliated with any of the businesses mentioned in this article.


What is a concept brand?

The fundamental ideas that underpin a company’s branding and tie its mission and objectives together are called a brand concept. A brand concept is all about the feelings it evokes in you, and it serves as the foundation for developing an entire brand and marketing strategy.

How do you come up with a brand concept?

The overarching notion or figurative significance of a brand is known as its concept. A brand’s concept is employed to maintain the consistency of its identity. It could be characterized as the first thought that comes to mind for your customers when they think of your company.

How do you write a brand concept note?

Tips for creating a brand concept
  1. Use authentic branding. Utilizing distinctive, authentic branding can help to set apart the company you work for from its rivals, as opposed to directly copying another company’s brand concept.
  2. Determine the company’s identity and what the company stands for.
  3. Identify your target audience.

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