How to Develop Key Performance Indicators
Why is tracking blog KPIs important?
A key performance indicator (KPI) is a metric that provides information on the effectiveness of your content. KPIs allow you to gauge the size of your audience, their engagement with your content, and how they found it. In the end, these metrics can help you determine how effective the content on your blog is.
KPIs can be helpful in a number of ways, including influencing decisions about future content. You can continue to produce content in that category if a particular type of content performs well on your business blog. KPIs allow you to specify the size of your audience and how that audience interacts with your blog, which can help you when communicating with potential advertisers.
16 blog KPIs to track
Some important KPIs to monitor for your company blog include the following:
1. Page views
You can determine the frequency of page views by looking at page views. Even if a visitor views the page more than once, they add up all of the views. Total page views are a useful metric for gauging the size of your audience as well as for evaluating and comparing the effectiveness of the blog posts you make.
2. Unique views
Regardless of how many times they viewed the page, unique page views provide information about the number of visitors. You can determine the size of your audience by tracking your unique views. A blog post with an unusually high number of unique views could mean that it is performing well or that it somehow went viral.
3. Page views per visitor
You can find out how many pages on average a visitor to your website visited by counting page views per visitor. It is regarded as an engagement metric and can provide information on how visitors are interacting with your website. Aim for more page views per visitor if you want to develop a devoted audience. You can try to increase your audience in a meaningful way by adding internal links, producing e-newsletters, and maintaining a strong social media presence.
4. Bounce rate
Another engagement metric is bounce rate, which indicates the proportion of users who visit your website, view one page, and then leave. Your audience may be less engaged the higher the bounce rate. A low bounce rate is ideal as it shows that visitors to your website have found something interesting to interact with, purchase, download, or share.
5. Time on site
The time spent on your site is indicated by the term “time on site.” Perhaps you produced a piece of viral content that was extremely successful, but the time spent there is very brief. This may mean that users clicked on the content, didn’t find what they were looking for, and then clicked away. On the other hand, if visitors frequently spend several minutes on your website, it may mean that they are reading your content or have found other items of interest and have visited another page, both of which would lengthen their time spent there.
6. Source of traffic
Source of traffic or traffic channels provide information about the origin of your audience. Search, social media, email, and referral links, also known as inbound links, are the primary channels. You can learn a lot about your visitors and the type of audience you’re building by looking at how they arrive at your website. Using email marketing or a list for email newsletters can be a great way to develop a long-lasting, devoted following. Although search traffic can be substantial, it can be difficult to maintain. You can create the type of audience you want by analyzing traffic sources and channels.
7. Social shares
How well your content performs on social media is gauged by social shares. Social media remains an important way to distribute content. Your content will reach more people and reach a wider audience if more users share it.
8. Scroll depth
This metric shows you how far a visitor to your website scrolled down the page and whether they did so. To determine how people responded to the content, you can compare the performance of various posts. A person who spends the time to scroll down the page is probably more interested.
9. Email metrics
Your ability to reach as many potential customers through email depends on how many email subscribers you have. Other measurements, like the open rate of an email newsletter, let you know how many people actually opened the message, which gauges how well your subject line worked. Last but not least, the click-through rate lets you know if people found your content compelling enough to visit the site.
10. Organic search traffic
How many people discovered your blog naturally through a browser search is indicated by organic search traffic. This metric can show you whether the content you are producing is valued by search engines. You don’t have to pay to get your blog listed in search results, which makes organic search traffic different from paid search traffic.
11. Views per post
You can determine whether you post frequently enough by observing the amount of traffic each piece of content you post receives. Search engines are more likely to favor your page if you post frequently. You can monitor how and whether changing your content production affects traffic if you do so.
12. Visits per user
This metric lets you know how frequently visitors to your site visit it on average each month. You might have a loyal group of users who frequent the website, while the majority of the traffic was made up of lone users. You can use this metric to determine the size of your core audience.
13. Conversion rate
You can determine your blog’s conversion rate by counting the number of site visitors who completed the desired action. Maybe you want people to subscribe to your e-newsletter or fill out a lead generation form. What proportion of people followed through and performed the desired action is known as the conversion rate.
14. Top viewed posts
Keeping track of the content that has received the most views can offer insightful data. You can get inspiration for future blog content from a list of the most popular posts. You might decide to update or reshare a post that has performed well in the past in order to increase views and engagement.
15. Cost per click
The cost per click can provide you with information about the efficacy of this strategy if you are spending money to increase traffic to your organization’s blog. If your cost per click is excessive, you should probably change your strategy or rethink your program. A low cost per click could indicate that your strategies are effective and that you are reaching a larger audience.
16. Downloads
Downloads are another indication of engagement. It keeps track of how many people download white papers or other content from your blog if you offer it there. You can determine which content performed better if two pieces of content offer the same download.
FAQ
What are KPIs for blogs?
- 1) Overall Blog Visits.
- 2) Traffic Source Breakdown.
- 3) Blog Homepage Visits.
- 4) Number of Posts Published.
- 5) Top Viewed Posts.
- 6) Average Views per Post.
- 7) Average Inbound Links per Post.
- 8) Average Comments per Post.
How do you measure success of a blog?
- Total visits. A straightforward metric that provides a company with a wealth of information about their efforts is the total number of visits to a blog post.
- New subscribers. …
- Average length of stay. …
- Social shares. …
- Page views per visit.
What are the 5 key performance indicators?
- Revenue growth.
- Revenue per client.
- Profit margin.
- Client retention rate.
- Customer satisfaction.
