Best Times To Cold Call: How To Increase Your Sales Success Rate

Based on that data, the best time to cold call a prospect is between 9 a.m and 4 p.m., with 10 a.m. (15.53%) and 2 p.m. (15.01%) providing the best response times. This makes a lot of sense. People generally are more amenable to calls during core work hours, even if they put work in outside those hours.

At CallHippo, we were looking for methods of connecting with our audiences. As a result, we decided to carry out a study in which we collected information from more than 1200 clients running their businesses across more than 15 countries. The study includes data collected over a period of 30 weeks with 15,800 call attempts. So continue reading to learn the ideal day and time to call clients and potential clients.

SIP 181 – Best Time Of Day To Cold Call – Sales Influence Podcast

Types of sales calls

Some of the sales call that you could make include:

Cold call

A cold call is your first contact with a prospect. At this point, both you and the potential customer are likely unaware of much about each other and your business. Since cold calls are typically the least successful type of sales call, you should always be prepared to increase your chances of closing a deal.

Warm call

Making a warm call is when you get in touch with a potential customer after they show interest in your goods or services. In these situations, it’s likely that the client provided some basic information about themselves and what they needed to fill out an online form. If you meet someone at a networking event or through a mutual contact, you could also call them. Because the potential customer is interested in your product and you know more about their needs, warm calls are typically more successful.

Appointment call

Typically, you arrange a meeting with a potential customer to finalize the terms of the sale. After either a cold call or a warm call, an appointment may be made.

Traditional call

When you call an existing customer to renew a contract or upsell them on a product or service, you are making this type of call. Traditional calls are very effective because you already know the customer.

Follow-up call

It’s customary to call the customer after the sale to make sure they are satisfied. Making a follow-up call is an easy way to convert a one-time customer into a regular customer.

What are the best times to cold call?

In general, cold calling works best on Wednesdays and Thursdays just before lunch or near the end of the workday. Making calls throughout the day and week is still beneficial even though these times and days have higher success rates for reaching customers. It’s best to do some research to determine the most effective times to contact specific prospects because many factors affect the likelihood of converting a lead into a customer.

Best days to cold call

Here are the best days to cold-call customers in order:

Best times to cold call

Just as there are successful times of the week to cold call, there are successful times of the day to cold call as well:

Cold calling in the morning may seem like a good idea because your prospects won’t be fully at work yet, but many people use this time to plan their day or work on tasks that came in the previous night. Spending this time finishing any administrative tasks you have could be beneficial.

Sales call tips

By using the advice below when making cold calls, you can improve your success rate:

Do your research

You can establish stronger connections more quickly by finding out more about potential customers. To sound more personable and interested when speaking with a potential customer, when possible, conduct in-depth research on both their company and industry. A long-lasting sales relationship is built on a strong initial connection. While you wait for the best calling times later in the day, spend your mornings researching.

Be persistent

If you follow up with a prospect after they don’t respond to your initial contact attempt, you might have more success. Keep calling or emailing the customer in an effort to establish a connection. Calling repeatedly and on various days and hours increases your chance of connecting.

Respond quickly

The amount of time it takes to reach out to a qualified lead after receiving one is called “speed to lead.” The sooner you follow up with a potential customer after they show interest in your company, the more likely you are to close a deal. As soon as you get a lead, begin performing research. Spend some time getting to know the prospect and the problems they have, then get in touch with them to explain how your product can address those problems.

Craft a script

When you do make contact, writing a script with general talking points can help you communicate your main talking points. Scripts also keep your pitch simple, making it simpler for the prospect to understand the benefits of your offering. Include your customer research so that you can remember the specifics and maintain the customer’s interest.

Encourage action

Encourage the prospect to take action whether you can close the sale over the phone or if you need to set up an appointment. A call to action encourages the customer to participate in the process and purchase your product. Ask the customer if they would be interested in trying your product or if you can arrange a time to discuss contract details as you wrap up your script.


What day of the week is best to cold call?

In general, cold calling works best on Wednesdays and Thursdays just before lunch or near the end of the workday. To reach more customers, it’s still beneficial to make calls throughout the day and week even though these times and days have higher success rates.

Is Cold Calling Effective in 2021?

As can be seen, cold calling in its current form will not be effective for your company in 2021. Additionally, this applies to the digital equivalent of phone calls, such as cold emails, social media solicitations, and unannounced drop-ins.

What is the best time to call leads?

The ideal time of day to get in touch with a lead is from 4-6 p m. In comparison to calling your lead at 11 a.m., you have a 114% higher chance of connecting with them during this time. m. – Noon. In other words, avoid making calls during your lunch break because most people dislike taking calls at that time.

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