Becoming a Music Promoter: Essential Steps

Are you organized, great with people, and have a deep love of music? Have you been wondering how you can combine your skills and passions together to become a

How to become a music promoter
  1. Earn a degree in entertainment management. Pursuing a formal education is optional for music promoters, but it can be helpful. …
  2. Attend shows. …
  3. Network with musicians and venues. …
  4. Work with local performers. …
  5. Prepare a portfolio. …
  6. Pitch your services to promotion companies.

Become A Music Promoter & Book Your Own Concerts

What does a music promoter do?

Music promoters are in charge of managing the logistics for musical performances and marketing them to an audience. They can work with touring musicians, promote for specific music venues or contract their services to individual clients. Good music promoters are involved with all aspects of planning and advertising an event, from the initial booking to promotions after the show. Their duties include:

What is a music promoter?

A music promoter is someone whos responsible for advertising concerts and other music events. Their role is to generate excitement and interest for an event and ensure that musicians have a full crowd of attendees to entertain. Music promoters can act as a liaison between event venues and promoters to arrange accommodations and negotiate promotion strategies.

Music promoter work environment

Because they work closely with planning concerts and nightlife events, music promoters often work unconventional schedules. Promoters can expect to frequently work nights and weekends to handle last-minute responsibilities during events. They have to spend time attending shows where they can scout musicians and form industry connections. Music promoters also coordinate promotional activities remotely, making appointments and managing bookings over the phone or online.

Essential skills for music promoters

Successful music promoters have a combination of business, interpersonal and creative skills that they use to manage complicated promotional campaigns. Top skills that aspiring music promoters should develop include:

Music promoter salary

To start your career in music promotion, follow these instructions:

1. Earn a degree in entertainment management

Pursuing a formal education is optional for music promoters, but it can be helpful. Some universities offer degrees in entertainment management where you learn about planning events and navigating the music industry. Majoring in business or marketing can also be beneficial because youll be able to learn about managing contracts with clients, developing business relationships and implementing advertising strategies.

2. Attend shows

Successful music promoters have extensive connections throughout the music industry. Before you can start your career as a music promoter, you should attend concerts, performances and other shows to learn about the local music scene and start forming connections. Pay attention to the promotional strategies that musicians use, how they appeal to their audience and what kinds of events gain the most interest.

3. Network with musicians and venues

Introduce yourself to as many music industry professionals as possible to start building trust within your field. Having connections with musicians, venue managers and other promoters can help you find your first chance to enter the competitive field of music promotion. Exchange contact information with as many people as possible so that you can become a recognizable name within your niche.

4. Work with local performers

Gain experience as a music promoter by offering free or cheap services to local musicians. Starting with small events in your area can help you accumulate valuable experience and learn about all of the practical details and logistics of music promotion. If musicians and venues like your work, they may continue booking your services for future events or recommend you to other industry professionals.

5. Prepare a portfolio

Make it easy to showcase your skills to clients and employers by using an online portfolio to share your previous promotional campaigns. Examples of posters, promotional videos and advertisements can show others your creative vision and ability to achieve results. Video portfolios are popular among music promoters because they can use live concert footage to show the results of their efforts as a promoter.

6. Pitch your services to promotion companies

To get started in music promotion, you have to regularly reach out to potential clients and employers to advertise your skills. Music promotion is a competitive field, making passion, initiative and motivation important qualities. Consistently contact new leads and advertise your services until you can establish a base of reliable returning clients.


How much money do music promoters make?

Average Salary for a Music Promoter

Music Promoters in America make an average salary of $39,846 per year or $19 per hour. The top 10 percent makes over $80,000 per year, while the bottom 10 percent under $19,000 per year.

How do I become a promoter?

In order to become a Promoter, you will need to first earn your bachelor’s degree in marketing, sales, or business administration. You can complete an internship as a Promoter to gain experience in the position.

How much do artist promoters make?

The average annual salary for a Concert Promoter is approximately $78,600. Concert Manager salaries can range from $28,000 to $187,000.

What education do you need to be a concert promoter?

Like so many music-related professions, there’s no college degree or bright line career path to getting there. Because so much of the job has to be learned on the job, getting practical experience in any skill or task demanded by a concert promoter is valuable.

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