So if you want to go from SEO rookie to SEO pro, this guide is for you.

And I quickly realized that SEO was going to be a big part of my site’s success.

And thanks to years of reading and experimenting, I’ve had a ton of success with SEO…

And in today’s guide, I’m going to reveal how YOU can become an SEO expert in record time.

Steps to Become an SEO Expert
  1. Learn the basics of how search engines work.
  2. Understand SEO strategies and concepts.
  3. Participate in SEO training.
  4. Keep up with industry trends and news.
  5. Get familiar with SEO tools.
  6. Experiment with SEO tactics on your website or blog.
  7. Show employers your efforts and results.

How to Become an SEO Expert in 2022

What does a SEO expert do?

SEO experts handle a variety of tasks from content creation to website design in order to achieve the best rankings within search engine results. Some typical duties of a SEO expert include:

What is a SEO expert?

A SEO expert, also known as a SEO specialist, is a technical professional who optimizes websites for higher search engine rankings. SEO experts know the ways to create content or change website structure to increase organic traffic from search engines to sites. The SEO field changes constantly, so they spend a lot of time researching and trying new practices to achieve the best results.

How to become an SEO expert

Use these steps to learn how to become an SEO expert:

1. Consider a bachelors degree

Consider earning a bachelors degree to learn important skills that can help you become an SEO expert. Few SEO degree programs exist but consider studying in a related discipline such as marketing, communications or computer science. Some colleges and universities may offer SEO minors or certificate programs with degree programs. Completing a bachelors degree may take about four years and may include internship opportunities in a related field. Some course offerings may include:

2. Consider an SEO certificate program

Consider earning an SEO or related voluntary certification to learn about the field. Schools, companies and other organizations offer certification in SEO, marketing, analytics, computer programming and other related fields. Some programs offer training courses to help you complete the certification requirements. Some programs may be free and others require payment. Organizations such as Google, Moz, Cloudera, IBM, Microsoft and SAS offer certifications for their specific platforms. Other certifications such as the Associate Certified Analytics Professional (aCAP) and the Certification of Professional Achievement in Data Sciences are industry-wide.

3. Understand SEO principles

Consider researching and studying the principles of SEO on your own to increase your general knowledge of the industry. Learn how audiences and search engines interact and the type of content for which users are looking. You may also consider studying the backend operations of websites such as mobile usability, structured data, JavaScript and site speed. Discover the different types of SEO such as:

4. Learn how search engines work

Research how search engines process and complete their functions. Most search engine companies dont publish information about how their programs work and the changes and updates they make to them. You can try to familiarize yourself with their inner-workings by studying the purposes of bots and crawlers and understanding the factors that account for search engine ranking, like:

5. Consider specializing in one SEO skill or industry

After gaining vast knowledge of SEO techniques, consider specializing in one factor, like keyword research, or performing SEO for a particular industry. This may help you learn niche qualities of content, links or keywords in general. It may also help you learn the most effective SEO techniques for a particular market, like retail or technology.

6. Practice building websites

Practice building your own websites to try techniques you learn through research. Become familiar with popular content management systems (CMS) that are used to make websites and understand how their tools and backend development integrate with search engines. You may also practice things like HTML and tagging, and test different techniques to see how changes affect the search engine results pages (SERPs).

7. Learn how to use SEO tools and analytics programs

Learn how to analyze SEO data using popular industry tools and analytics programs. Applications such as Google Search Console and Google Analytics are specific to their search engine, while other tools like Moz and related programs measure data for a variety of other search engines.

8. Take part in professional development

Best practices in SEO can change from day to day based on search engine updates, and the slightest upgrade to an algorithm could affect search rankings. To stay informed about tweaks, read about SEO often, listen to industry podcasts or consider attending conferences and webinars on the subject.

9. Study available data

Run your own queries through various search engines and analyze the results. The higher up a website is in the SERP, the more likely it is to meet the current SEO best practices. Note not just your keyword and query searches but also what the results on the first page have in common. Pay attention to how they look, how they function on desktop and mobile devices, what type of content they share and how they display their information.

10. Use social media as a tool

Use social media to join SEO groups and follow experts in the field. You may also consider joining other industry-related groups for marketing, content creation and social media for business. Connecting with others virtually may allow you to ask questions about the industry, get news about new or potential updates, take part in conversations, have access to industry resources and track trends.

11. Build connections

Aside from joining groups and following experts on social media, create your own network of SEO professionals to engage in discussions, share tips and find job opportunities. Your connections may include friends or coworkers with an interest in SEO, clients, vendors, business professionals, experts, teachers or anyone else who may help you find jobs or more deeply explore the SEO industry.

12. Develop a portfolio

Consider creating an online portfolio to display the SEO work that youve done to employers or potential clients. Your portfolio may include written accounts, videos, screenshots, links or any other information to best display the work youve done. Creating a website for your portfolio can also allow you to test SEO best practices and account for changes in a controlled setting.

13. Be patient

Learning about SEO, optimizing websites and tracking data can all be time-intensive tasks. Be patient with yourself as you are learning new things and with implementing SEO best practices.

Skills for a SEO expert

SEO experts may have both technical and procedural skills to help them excel in their positions. Some important skills for an SEO expert may include:

Work environment for an SEO expert

SEO experts can work for individual companies and consulting firms. They may also do freelance consulting. Many SEO experts work indoors in front of a computer in an office-setting or remotely from their homes or other locations. SEO experts may attend in-person or virtual meetings to discuss terms and strategies with clients or other team members. SEO experts often work traditional eight-hour days and 40-hour weeks with the option of paid time off. Sometimes those who freelance can set their own schedules based on client availability.

Salary for an SEO expert

Please note that none of the companies mentioned in this article are affiliated with Indeed.


How long does it take to become SEO expert?

It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learnt within 3 months, however, the more advanced concepts can take anywhere from 6-18 months. This is provided you are consuming knowledge daily and learning from experts.

How do I start a career in SEO?

10 Steps to Start a Career in SEO
  1. Build up your SEO skills.
  2. Improve your writing skills.
  3. Acquire basic development skills.
  4. Build up your Analytical Skills.
  5. Learn how to use SEO tools.
  6. Become an expert in Google Webmaster Guidelines.
  7. Get practical, build your SEO experience.
  8. Become Google Ads Certified.

How much do SEO experts make?

The good news is that globally, 60% of SEO professionals earn at least—or more than—the U.S. median ($57,456 for men and $47,299 for women). A strong 19% of global respondents revealed they earn over $100,000 per year, while a lucky few at the top (3.38%) reported they earn more than $200,000 per year.

Is SEO a good career?

Yes. SEO is a good career option as it is among the most sought-after careers in the Digital Marketing field. There are several organizations around the world, hiring SEO professionals to generate better content and hence produce more business leads.

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