Marketing vs. Advertising Degrees in 2022 (Plus Jobs You Can Pursue)

A bachelor’s degree in advertising is an essential step on the path to a full-time career in the industry. Students who earn advertising degrees learn about all facets of the business, including creative careers such as copywriting and art direction and business careers in advertising media buying, planning and sales.

YOU SHOULD BE AN ADVERTISING MAJOR IF THIS SOUNDS LIKE YOU + reasons you should go into advertising!

Advertising degrees vs. marketing degrees

Examples of coursework for the two specializations that set an advertising degree apart from a marketing degree are provided below.

Advertising degree

A Bachelor of Arts program can lead to an advertising degree. The integration of business, social science, mathematics, and writing classes may be part of the core curriculum and credit requirements.

Most advertising programs include courses in:

Marketing degree

The Bachelor of Science in Marketing program is for students who want to major in marketing. Many programs demand that you complete an internship to gain practical experience. Marketing programs usually include classes in these areas:

Although the majority of marketing programs don’t necessarily require one, having one can help you get ready for a particular career path in the industry.

Here are some common concentrations:

Differences between advertising and marketing

Advertising is considered a part of marketing. However, there are some distinctions that make advertising a specialty.

Types of advertising degrees

Students who major in advertising are prepared for careers in product and service marketing, which is in high demand from both new and established businesses. Obtaining a degree in advertising or other training, such as that in psychology, fine art, or business, will allow you to start a career in this field.

There are four main types of advertising degrees:

Associate degree

Programs leading to an associate’s degree in advertising include general education courses in science, math, and advertising art. You may be able to qualify for some entry-level positions after two years of doing this.

Bachelors degree

A bachelor’s degree is a necessary step toward obtaining a full-time position in the sector. With a degree in advertising, students can pursue creative careers in planning, copywriting, and sales, among other business-related topics. Typically, it takes four years for full-time students to complete a bachelor’s degree program. Graduates can then look for entry-level jobs in a variety of corporate settings, conduct research, manage accounts, and participate in and carry out advertising campaigns.

Masters degree in advertising

A master’s program in advertising provides both practical training and instruction in advertising principles. Graduate students gain more knowledge about careers in advertising, including account executives, copywriters, strategic planners, and artists. The program often takes one to three years to complete. Graduates with master’s degrees in advertising are qualified for prominent creative and managerial positions in the sector.

Doctorate

Scholars can continue their education in an advertising doctorate program after earning a master’s degree. For professionals interested in higher education or in teaching at the university level, a doctorate is ideal.

Tips to pursue an advertising degree and career

The primary objective of advertising, a broad field that includes creative and business experts, is to persuade customers to buy goods or services. There are many options available to find a quality learning experience, whether you are looking for an online degree program or a traditional on-campus experience. Here are some suggestions to assist you in pursuing an advertising degree to advance your career goals:

1. Earn a bachelors degree

A successful undergraduate education is frequently the first step in a successful advertising career. The foundation for the creative, interpersonal, management, and analytical skills required to work in this field can be laid by earning a bachelor’s degree in marketing, communications, advertising, or a related field. You’re prepared to create effective advertising campaigns through coursework in business, media, and client behavior combined with design, photography, and copywriting classes.

2. Major in a specific area

Students who want to learn how to communicate, affect consumer demand, and create high-value products and services must specialize in coursework that complements advertising. A graduate with a special skill set who has completed a course of study in a subject like sociology or statistics can effectively research the market.

3. Finish an internship

Participating in a marketing internship enables you to gain real-world experience. When looking for a full-time job after graduation, having professional connections in the advertising community as an intern can be helpful. The academic institutions’ connections to employers and alumni may be able to assist graduates in finding employment.

4. Get an entry-level position

A degree in advertising can help you qualify for entry-level positions in the industry or other related fields. Junior copywriter, assistant media planner, and assistant account executive are possible entry-level positions.

You can learn about various advertising careers through entry-level positions. Many entry-level positions require assistance with the team’s daily tasks. For instance, a junior employee could gather data, look up marketing materials, or edit copy for advertisements. With time, it is possible to obtain senior positions with duties like pitching concepts, overseeing accounts, and creating campaigns.

Jobs you can get with an advertising degree

With a degree in advertising, you can work in a variety of positions. There are many unique and exciting ways for businesses to use marketing strategies in the market. Here are seven careers you might want to think about pursuing if you have a degree in advertising and are determined to land the ideal job:

Promotions managers’ main responsibilities include leading advertising campaigns and supervising the marketing team. A promotions or advertising manager plans and executes marketing strategies to increase consumer interest in a company’s goods or services.

Managers of public relations oversee advertising campaigns with the goal of retaining the support of the target audience. The group could consist of shareholders, customers, or members of the public. Within a particular industry, public relations professionals specialize in specific public relations techniques, such as crisis management.

They research societal, political, and commercial trends that could affect the business and make recommendations for image improvements based on those trends. They concentrate on how a company’s internal and external relations interact.

An advertising manager’s primary responsibilities include managing the advertising and promotion team. An advertising manager may keep in touch with their business and the external advertising partners they have contracts with in a small business. The advertising manager oversees internal accounts, media, and creative services departments in larger businesses.

A marketing manager’s main responsibilities include finding, cultivating, and securing a clientele or customer base for a company’s goods and services. To create and implement a company’s marketing strategy, the marketing manager also works with the product development manager and the market research team.

Primary duties: An account executive is responsible for client accounts. Account handlers and sales representatives are other names for account executives. They manage the sales relationship between the two businesses, acting as a vital link between their agency and the client company.

A creative director’s main responsibilities include leading a team that creates products, such as in an advertising agency, publishing company, or video game studio. The project’s creative director generates ideas, works with their team to design the product, and maintains project timelines.

Marketing product development managers’ main responsibilities include assessing the demand for a company’s goods or services and investigating its rivals. They locate potential markets, keep an eye out for patterns that indicate a demand for new goods or services, create pricing plans, and manage product development.

FAQ

What type of Bachelor’s degree is advertising?

A bachelor’s degree in marketing and advertising, which emphasizes marketing strategy, research, and customer relationships, is a higher education credential. This degree qualifies graduates for jobs as market research analysts, sales managers, and more.

Is advertising a major in college?

Because of its extreme adaptability and potential to lead to a number of high-paying, in-demand careers with excellent job satisfaction and opportunities for continuing education, marketing is a good major. Marketing majors may pull in $50k to $208k a year.

What is a advertising degree like?

Students with an advertising degree can acquire the skills needed to pursue a range of exciting careers. An advertising degree program might be a good choice for students with good communication skills.

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