Top 15 Realtor.com Interview Questions and Answers to Prepare

Landing a job at Realtor.com, a leading real estate marketplace, takes thorough preparation. With over 2 million visits per day, Realtor.com has become a go-to platform for home buyers, sellers and real estate agents. This article provides insider tips and strategies to ace the Realtor.com interview process. We breakdown the top 15 questions you’ll likely encounter along with sample responses to impress hiring managers.

Company Overview

Realtor.com, operated by Move, Inc, connects homeowners and home buyers with real estate agents through its popular online platform With over 135 million property listings in the United States alone, it has established itself as one of the largest real estate marketplaces.

Realtor.com is headquartered in Santa Clara, California and has additional offices in New York, Chicago, Austin and Cincinnati. The company employs over 450 people across its locations.

Realtor.com’s Hiring Process

The Realtor.com interview process typically follows these steps:

• Initial phone screening with recruiter
• Technical phone interview
• On-site or video interview with hiring manager
• Team interviews or assessments
• Final interview with senior leadership
• Reference checks

Throughout the interviews, they evaluate both your hard skills and cultural fit. The process can take 2-4 weeks. Candidates report the interviews are conversational with insightful questions that allow you to showcase your abilities.

15 Common Realtor.com Interview Questions and Answers

Here are the top 15 Realtor.com interview questions to expect with tips for crafting winning responses:

1. Why do you want to work for Realtor.com specifically?

This question gauges your interest in and knowledge of the company. Tailor your response by mentioning:

• Specific aspects of their products/services that appeal to you
• Ways you can contribute using your skills and experience
• Realtor.com’s work culture and values that align with yours
• How the role will help your career growth goals

Example: “I’m excited to work for Realtor.com specifically because of your focus on leveraging technology to create seamless real estate experiences. With my background in UI design and your product roadmap, I know I could make an immediate impact improving user journeys.”

2. What do you know about Realtor.com’s products and services?

With this question, interviewers want to assess your familiarity with their offerings. In your response, touch on:

• Their marketplace for buying, selling, renting properties
• Listing database with over 135 million properties
• Value-added tools like price estimates, neighborhood research
• Mobile apps providing real-time alerts, AR home tours
• Marketing services for real estate agents

Example: “Realtor.com offers an end-to-end real estate marketplace from listing homes to connecting buyers with agents. Some of the standout products I’ve used are the mobile apps with AR home tours and your MarketPulse reports with hyperlocal insights.”

3. How would you improve the Realtor.com user experience?

This question tests your strategic thinking skills and UX knowledge. Consider improvements like:

• Enhanced search and filters for mobile
• More interactive features like 3D home tours
• Personalized recommendations based on browsing history
• Simplified interface for first-time buyers
• Integration with smart home devices

Example: “One way I would enhance Realtor.com’s user experience is by creating more personalized notifications to homebuyers based on saved searches and viewed listings to better match them with relevant new properties.”

4. What SEO strategies would you recommend for Realtor.com?

This question gauges your digital marketing knowledge. Describe SEO strategies like:

• Optimizing site architecture, metadata, URLs for search visibility
• Generating keyword-rich unique content for listings
• Cultivating high-quality backlinks from relevant sites
• Monitoring rankings with tools like SEMrush
• Creating localized content that ranks in geographic searches

Example: “To improve Realtor.com’s SEO, I would focus on optimizing your location pages with geo-targeted keywords so those rank highly for searches like ‘homes for sale in Denver’ in Google’s map pack…”

5. How would you drive traffic and engagement on Realtor.com?

Hiring managers want to understand your user acquisition strategies. Consider tactics like:

• SEO to boost organic search traffic
• Paid search ads targeted to home buyers’ needs
• Social media video campaigns spotlighting listings
• Retargeting ads to re-engage site visitors
• Partnerships with real estate agencies to co-promote

Example: “Three effective ways I would drive more traffic and engagement for Realtor.com include optimizing your website for organic search, developing partnerships with complementary home services brands to access each other’s audiences, and leveraging social media to promote listings.”

6. What key metrics would you track for Realtor.com?

This question tests your analytical thinking and knowledge of key performance indicators. Metrics to mention can include:

• Monthly active users and repeat visitor rate
• Pages per visit, time on site, bounce rates
• Traffic sources, conversion rates
• Listings views, contacts generated for agents
• Sales assisted for real estate professionals

Example: “For Realtor.com, some of the most important metrics I would track are traffic volume and sources, user engagement through actions like saved searches and properties viewed, contacts generated for real estate agents, and ultimately the number of sales assisted.”

7. How would you improve Realtor.com’s mobile app performance and engagement?

This assesses your knowledge of optimizing digital products. Consider suggestions like:

• Reducing app loading time through performance testing
• Implementing push notifications for saved searches
• Optimizing navigation and visibility of key functions
• Personalizing the home screen with saved searches
• Adding AR home tours and other interactive features

Example: “To improve Realtor.com’s mobile app performance, I would focus on speeding up load times through performance audits. Additionally, increasing engagement through features like push notifications when new relevant listings are posted could provide value for homebuyers on-the-go.”

8. What experience do you have using CRM platforms and sales tools?

With this question, interviewers want to gauge your knowledge of CRM systems and sales enablement tools. Highlight experience with platforms like:

• Salesforce, HubSpot, Zoho
• Tools like Mailchimp, Outreach, DocuSign
• Your role managing CRM data, segmentation, reporting
• Benefits delivered in your past roles through CRM adoption

Example: “In my last business development role, I managed our Salesforce CRM instance and leveraged it extensively for account management. For example, I created targeted email campaigns in Pardot based on account data and engagement in Salesforce which increased sales qualified lead conversion rates by 15%.”

9. How would you handle an unhappy customer or client?

This behavioral question assesses your customer service skills. Emphasize how you would:

• Listen patiently and empathize with their viewpoint
• Take ownership of resolving the issue
• Investigate the problem and identify solutions
• Follow up to ensure satisfaction

Example: “When dealing with an unhappy customer, I take time to actively listen, apologize for their experience, and make it a priority to resolve their issue. For example, when a client complained of incorrect data in their report, I dug into the details, identified the source of the error, corrected it, and followed up with a discounted rate on their next report.”

10. Tell me about a time you successfully marketed a product or service.

With this question, share a specific example that highlights your marketing skills, including:

• The product/service campaign goals
• Researching the target audience
• Creative tactics you designed like social media, email, SEO
• Data-driven refinements you made
• Quantifiable results achieved

Example: “As part of launching our company’s new mobile app, I led marketing initiatives that resulted in a 20% increase in activations within the first month. Based on reviewing user demographics, I tailored YouTube video ads and landing pages specifically for our college-age target audience which became our fastest growing segment.”

11. Describe a time you exceeded sales goals or expectations. What strategies did you use?

This behavioral question allows you to share a sales success story. Be sure to articulate:

• The original revenue goal or quota
• How you developed an effective sales strategy and pipeline
• Tactics/skills used like persistence, consultative selling, customer research
• Data driving your optimizations
• Exceeding expectations by __%

Example: “In my last sales role, our annual quota was $1.2 million. Through account research, effective referrals, consistent outreach, and consultative presentations focused on ROI, I ultimately exceeded my number by 18%, achieving $1.42 million in closed business.”

12. How would you evaluate new features or products to meet customer needs?

This question tests your product development skills. Describe how you would: