9 Sales Tactics That Work (And How To Use Them)

Marketers use sales strategies and sales tactics in order to get consumers to buy a product or service. These two tools go hand-in-hand, but are distinct. To be successful and keep a company competitive, marketers must know the difference between these tools because their distinction affects the order of marketing operations and the people who carry out specific tasks.

17 Easy Closing Sales Tips

Why are sales tactics important?

Sales tactics are important because they improve your performance as a salesperson and increase your company’s revenue. They are the actions you take to move the sales process forward. Bringing in more sales usually means you can earn higher commissions. Effective sales tactics can also help you develop stronger relationships with customers and increase word-of-mouth referrals.

Some sales tactics are more useful at the start of your interaction with your customer while others are best used at the end of your sale. For each sale, its important to recognize which tactic will best serve you and your company. Try to notice which ones are easier for you to use than others. Also, depending on the customer you have or the product you are selling, you might use one tactic over another.

9 effective sales tactics to try

Professionals from all types of industries use sales tactics to deliver messages to customers or consumers. Here are nine tactics that work and why:

1. Network with others

Networking is a useful tool when you want to effectively market your company to the public. When you network, you engage with professionals and their business communities to find potential new customers or clients. Some ways to network include using professional networking sites or attending networking events where you represent your company.

2. Ask for referrals

Referrals are potential new clients obtained from current customers who recommended your services. It is an indirect way to receive additional customers through suggestions from your current clients. The best time to ask for referrals is after your customer has directly benefited from your product or service. Referrals also help your company develop a strong and positive reputation that new customers rely on when making their purchasing decisions.

3. Develop a relationship with your customers

Having a relationship means you know enough about your customers to tailor your sales pitch to their needs. It’s not enough to hear what your customer wants. You have to actively listen, reading between the lines with their answers to your questions as well as their body language. When they think you care about their wants and needs, they are more likely to listen to your suggestions.

Personalized conversations are a great way to learn more about your customers and what products they might need. Ask plenty of questions and take note of what they are looking for. Provide them information about your company and its products or services to familiarize them.

It’s also good to follow up after your meeting or sales call. This tactic makes you seem friendlier and more committed to the customer. Also, it’s a good practice to check in and ask if there’s anything else you can do or if they have any questions or concerns you can address. In return, the customer will think of you when it’s time to make their next purchase.

4. Do what you say

Just as a customer will remember a good experience with your product, they’ll remember the same about you. If you say a product will be delivered by a certain time or perform a specific function, do your best to make the delivery on time or that the product lives up to your hype.

If something goes wrong, proactively notify the customer with an email, call or text message. This lets them know you’re working on their behalf. When you do what you say, it builds trust—and likely repeat sales—with your customers.

5. Make a good first impression

In many cases, you may be contacting a potential customer for the first time without meeting in person. Being overly assertive, vague or using poor grammar will quickly turn a potential customer into a “not interested” one. When you reach out, you may use several “cold” tactics to seek customers out instead of them coming to you.

6. Leverage social media

An organic way to positively interact with your customers and sell your product or service is through social media. When you post on social media, you can gain a following of potential customers and create a large network of people familiar with your company. You can also post product demonstrations and positive customer testimonials, to engage your following. Use social media to show “before” and “after” results—with customer permission—and answer questions, respond to comments, update product images, etc.

7. Tell a story

Telling a story usually involves describing a narrative to your customer about their life with your product or service. Relate a case or example of how your product or service has benefitted other customers and provide specific details. Take advantage of any quantitative data you have available, using case studies and metrics to illustrate your point. For example, explain how Customer A had a 33% increase in web traffic using your service or how Customer B saved X number of dollars using your product.

8. Try other sales techniques

Once you know your customer’s needs, you may find out opportunities to upsell or cross-sell your products or services. Be sure you suggest, not push, other items that might benefit your customer.

9. Use technology to your advantage

If your company has a customer relationship management (CRM) system or app, put it to work for you. A CRM system is a set of applications used to store, organize and process customer information, interactions and services. It will help you track a customer’s previous encounters with your company such as what they bought, when and if they had any issues with their purchase. Instead of keeping paper records, you can access customer information, check service tickets and view market trends in seconds.


What are some sales tactics?

Below are some sales tactics that create trust, not trouble:
  • Listen to what your prospects are saying (and what they’re not)
  • Follow through on your promises.
  • Mention the competition—but don’t belittle them.
  • Know your numbers.
  • Tell a compelling story.
  • Wait for success before asking for referrals.

What are the 5 selling techniques?

There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.
  • Script-Based Selling. …
  • Needs-Satisfaction Selling. …
  • Consultative Selling. …
  • Strategic-Partner Selling.

What are selling tactics in business?

Here are five selling techniques every salesperson should master.
  • Active Listening. One of the reasons that prospective clients are so wary of salespeople is because they anticipate a pushy demeanor and pressure to purchase a client. …
  • Warm Calls. …
  • Features & Benefits. …
  • Needs & Solutions. …
  • Social Selling.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *