7 Mobile App Performance Metrics To Track (And Why It’s Important)

Mobile apps scoring a 10/10 on each parameter is almost a utopian thought. Flaws are a given, the only thing you need to do is to ensure that the app’s performance doesn’t go down over time, at least not drastically. Thankfully, there are ways to measure the performance of mobile apps. Find out some of the relevant performance metrics based on your app and its functionality. Keep evaluating the performance vis-a-vis for each metric so that you can keep improving the app.

Mobile App Metrics that Matter – Adam Singer – Whiteboard Friday

Why are mobile app performance metrics important?

Mobile app performance metrics are important because they help mobile app developers and creators see how their products are performing and how users are engaging with them. It can be helpful to track these metrics so youre aware of what is doing well, what isnt and what you can do to improve your app. You can use mobile app performance metrics to:

What are mobile app performance metrics?

Mobile app performance metrics are measurements that refer to the statistics of your mobile application usage. They may show mobile application developers the following information:

7 mobile app performance metrics to track

There are several types of mobile app performance metrics that can help you understand how your mobile apps are performing on a widespread scale. You may view these metrics as key performance indicators, otherwise known as KPIs, which are quantifiable measurements you can use to see how your mobile apps are meeting their goals and objectives. You may consider tracking the following seven mobile app performance metrics:

1. Downloads

A KPI for mobile apps is the number of downloads one receives. This metric is especially important to track because it shows how many people are interested in potentially using your app. Tracking this metric can also help guide your planning process for creating other apps because it can show you how successful a similar app may be compared to another.

2. Latency

It can also be helpful to track your apps latency, or the time it takes for the app to respond to being clicked on. App users typically want the ability to quickly open an app to use it, so the time it takes to do so can affect the overall app experience for the user. If the apps latency duration is short, the chance of it being successful may be higher and vice versa.

3. Ratings and reviews

If users can rate and review your app, it may be helpful to view and keep track of these ratings. Doing so can help you see how app users interact and engage with your app. You may consider using these ratings and reviews when improving and creating new apps.

4. Uninstalls

It may be helpful to track how many times your app gets uninstalled. This metric can show you how your app is performing long term and see its overall retention rate. You can also use this information when you make changes that to the app to see how they impact the number of installs versus uninstalls

5. Session length

You may consider tracking the time app users spend performing actions within your app or how long their sessions are. This can help you understand how engaging your app is because you can see how long they spend using the app. This may indicate how valuable users find your app.

6. Active user rate

Another KPI that you may want to track for your app is the active user rate, or the number of users who open your app and perform some type of action. You can track the number of active users that your app has, both monthly and daily. Tracking this metric can help you increase your apps engagement rates.

7. Stickiness

Stickiness refers to the number of times an app user opens up your app. If your app has a high stickiness rate, it usually indicates that your app is engaging and that users see a reason to use it continuously. You may calculate your apps stickiness by using the following formula:

Stickiness = active users per day / active users per month

Typically, if the number of active users per day is comparable to the number of active users per month, the app has a high stickiness value.

FAQ

How do you measure mobile app performance?

Mobile app performance KPIs to measure app growth
  1. App downloads. Downloads indicate the number of times an app is installed. …
  2. App rating & reviews. Experts consider this a critical KPI for measuring app growth. …
  3. Active users of the app. …
  4. Average visit time. …
  5. Average session interval. …
  6. App retention.

What is KPI in mobile app?

“KPI” stands for “key performance indicator.” Understanding the purpose of mobile app KPIs and how to apply them to grow your business should be the first step you take when you develop a strategy for your app. Regular reporting and analysis of mobile app KPIs lead to generating more revenue.

What is mobile app performance?

Mobile app performance refers to how well an app runs on a mobile device under various loads and circumstances. It might require measuring how long an app takes to load, mitigating crashes during peaks in user activity, or monitoring battery usage.

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