51 Effective Call-To-Action Examples (And Why They Work)

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.

However, there is hope. To get your prospects to do what you want, all you have to do is include a compelling call to action on your website and in your marketing campaigns. Simple, right?

Well, actually, call to action marketing is harder than it sounds. Fortunately, there are many companies who have already done the hard work of A/B testing their call to action buttons, so you don’t have to.

In today’s post, I’m going to show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well. So grab a coffee, a pen and paper, and get ready for the deluge of conversions you’re about to experience.

“In my opinion, the best way to implement a call to action on social media is to make the CTA implied rather than direct,” he says. “For example, “Our new shoes are in stores. When will we see you here?” is probably more engaging than, “Our new shoes are in stores.

7 Effective Call to Action Examples – Video Marketing Tips

Why is a call-to-action important?

Writing a powerful call-to-action introduces someone to the idea of taking a specific direction, like visiting a website or reading your resume, and makes that action seem appealing.

For example, marketing campaigns use calls-to-action so customers feel motivated to purchase a companys products or contract their services.

During the job search, including a call-to-action at the end of a cover letter can prompt hiring managers to contact you for an interview. Calls-to-action can also be included in emails or other written communications you might use when asking about employment and communicating with colleagues or clients.

51 call-to-action examples

Here are 51 call-to-action examples:

Calls-to-action for marketing

Marketing campaigns use calls-to-action for attracting new customers or encouraging people to buy a new product. Here are some examples:

This call-to-action is succinct because it clearly advertises what people should try (the companys app) and the incentive for doing so (its free, so theres no risking money for the product).

This call-to-action is inviting and friendly. It might be used to attract customers to a restaurant or store.

Here, the call-to-action makes the sale seem so important that readers should put it on their calendars, and the idea of missing the sale makes it urgent. It also encourages readers to remember when it is so they can participate.

Any business can use this call-to-action to make potential customers feel included in something unique.

This call-to-action tells readers that trying this service is risk-free and emphasizes that its easy to join.

This call-to-action asks readers to do some research by finding out who their local agent is and invites them to make contact, which offers two chances for customers to learn more about the business.

Here, the promise of a free gift acts as an incentive to encourage customers to sign up to a companys service. It could also be used in reference to newsletters or subscriptions.

This call-to-action implies that the companys service is right for everyone in some way and calls for customers to determine why the service might work for them.

The call-to-action here implies that being a customer at this business is like being in a club, which suggests exclusivity.

This call-to-action includes a specific amount of money a customer can save by shopping at their store.

This company likely prioritizes community, as a customer might see it as inclusive and personal.

This relates eating at a specific restaurant with happiness, which most people want.

This call-to-action highlights a business ability to provide a convenient shopping experience.

Calls-to-action for a job posting

Companies might use calls-to-action like these in a job posting to encourage applicants to join their team:

This call-to-action is simple and promotes urgency.

While this call-to-action does not start with a verb, telling candidates that they do not require experience can attract people who might not otherwise apply because of their qualifications.

This call-to-action welcomes candidates and promotes collaboration, which many job seekers prioritize in their search.

This call-to-action also promotes urgency, attracting candidates who are hoping to find employment quickly.

Here, the call-to-action equates the hiring business with a family, appealing to candidates with strong family and community values.

Using this can help bring candidates into the office, which allows companies and candidates to meet earlier in the process.

This call-to-action offers the convenience of submitting a simple application through on online portal, which is attractive to candidates who are applying to multiple jobs at once.

Offering candidates the option to call and speak to someone on the phone provides an opportunity for personal conversation that might draw in applicants.

The chance to choose when you want to work is something that could appeal to any candidate, making this call-to-action stand out.

This call-to-action might attract candidates who have not written a cover letter before or are looking to apply quickly. It also offers the chance to submit a cover letter anyway, which might set your application apart from others that do not.

This call-to-action might appear on a job site to encourage candidates to read through their job listings and invites users to browse job listings.

Here, the potential compensation of $700 works as an incentive for candidates who prioritize how much they can earn.

This call-to-action emphasizes the comfort that comes with working remotely, which can appeal to candidates looking for these roles.

Calls-to-action for your cover letter

Including a call-to-action in your cover letter can prompt employers to contact you and provide further information about an open position. Here are some examples of calls-to-action you might use in your cover letter:

This call-to-action invites an employer to reach out to the provided contact information with any questions about your application, so the employer will know where to reach you before questions arise.

Providing a phone number in the call-to-action is an effective way to offer more places where an employer can contact you about a job.

This call-to-action asks an employer to keep your information on file for future openings, which can maintain your relationship with a company even if youre not offered the position you originally applied for.

While this call-to-action doesnt start with a verb like the other examples here, it implies that the employer has already decided to contact you, which might encourage them to do so.

This call-to-action might prompt an employer to send you updates on your progress through the hiring process, which can be helpful if youre waiting to hear back about more than one application.

By requesting more information about a company or position, you can emphasize your interest in the job opening.

Even if you submit a complete application, you can open a dialogue with an employer by using a call-to-action like this one.

This call-to-action tells employers that its acceptable to contact you further and implies that you want them to.

This call-to-action places the focus on you and implies that there are more interesting details about your background to discuss.

Asking for feedback at the end of your cover letter can prompt employers to contact you outside of your application.

This call-to-action introduces the idea of meeting in person and might inspire employers to invite you for an interview.

Though not a direct invitation, this call-to-action implies that youll be hearing from an employer and invites them to contact you quickly.

Calls-to-action for your professional website

Websites employ calls-to-action to direct visitors on how to navigate and use their sites. Here are a few calls to action you can use on your website:

This call-to-action might be placed on a clickable button that directs a user to a new page with more information.

Here, the call-to-action invites visitors to contact the website owner and likely appears near a page that includes their contact information.

This call-to-action can be used to invite readers to visit other pages of a website, like a company biography page, especially if it is located near a toolbar or header that contains links.

Though it is simple, a “share” button that automatically generates a shareable link to a page can encourage users to share a website with more potential users.

This call-to-action appears on websites for businesses that might also be trying to sell a product or service, providing an easy way to begin the process of using the business.

If a website offers the option of making an account or logging in, allowing users to do so through a recognizable social media platform can increase the likelihood of them making an account.

This call-to-action might be located on a clickable button that opens a form for users to fill out, making it easy to enter their email address and sign up for your newsletter or other publication.

While simple, including an option to search on a website gives users the ability to find the specific piece of information theyre looking for quickly and prompts them to interact with the website.

This call-to-action is typically accompanied by links to the companys or professionals social media accounts. Providing a place where users can view all these links at once and asking them to follow the accounts directly can make doing so more convenient.

This call-to-action appears in sections of websites that include reviews or comments from previous users, which can inform potential users about why they might want to use the product or service being offered.

Here, the call-to-action prompts users to download a file to their computer. This is effective in websites that contain documents, like recipes.

If a website is looking to raise funds or if it represents a charity, this call-to-action can be placed on a clickable button that simplifies making donations to their cause.

This call-to-action might be used on a website for a company that provides services that vary in price. Offering the option to receive personalized pricing might attract customers who are influenced by the price of a service.


How do you write a call to action?

These calls to action usually start with the command verb “save” or “redeem” and read something like “Save 25% by joining today!” or “Redeem your 2-for-1 coupon right now!” Writing your CTA with a benefit adds an extra incentive (a value proposition) to the equation that can really boost your conversion rate.

What is the most effective call to action?

12 Effective Call to Action Phrases to Get More Conversions (And Why They Work)
  • “Yes, I Want X!” This is one of the most common affirmative call-to-action phrases. …
  • Snag/Grab/Seize/Score/Gain X Now! …
  • Start Your Journey Toward X. …
  • Do You Want to X? …
  • Activate X Today! …
  • You’re Running Out of Time! …
  • Add to Cart. …
  • Add to Wishlist.

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