29 sales manager interview questions and answers

Download our “Job Interview Questions & Answers PDF Cheat Sheet” that gives you word-for-word sample answers to the some of the most common interview questions including:

What do you like most about sales?

Employers like to ask this question to see how motivated you are in sales and in leading a team. A sales job takes a lot of motivation and a sales manager is usually the one who provides that motivation to the team. You will want to answer the question with enthusiasm and give an example of a time when you were motivated.

Example: “My favorite part about sales is helping a customer find the right product or service to help them with their biggest needs. To me, this is the most rewarding and best part of the job. I also really enjoy the team camaraderie aspect of it. We all work together toward a common goal, and it feels great when we work hard to achieve those goals. In my last job, we needed to sell five more units of the product to break the sales record of the previous month. We all gathered together and decided that if we were successful, we would get a nice lunch at the end of the week to celebrate. We not only broke the record, but we exceeded it by ten. Our celebratory lunch was so much fun, and I really enjoyed figuring out what would motivate my team to reach that level.”

General sales manager interview questions

The following are general questions asked by most employers for any given position. Try to think about ways to convey your sales or management experience in your answers.

Sample sales manager interview questions and answers

Here are some interview questions you might encounter for a sales manager position, along with example answers.

Sales Manager Job Description & Person Specification

The sales manager is a tough position that requires a unique set of skills, qualities and attributes to enable the successful candidate to drive a team forward to consistently achieve their sales targets and objectives. The successful candidate will be responsible for the following key duties and responsibilities:

  • Briefing the sales team and setting sales targets based on the strategic aims of the organization;
  • Facilitating the training of sales team members to ensure they are equipped to meet their sales targets;
  • Holding regular sales team meetings to monitor performance;
  • Conducting individual team member performance appraisals with a view to determining sales targets;
  • Identifying sales prospects and leads for the sales team to follow up and convert;
  • Understanding the organization’s products and services to ensure the sales team are fully knowledgeable in respect of selling the benefits to customers and clients;
  • Demonstrating competence in overcoming sales objectives and teaching the sales team to be the same.
  • Being responsible to the senior management team and providing them with updates on sales targets and objectives;
  • Building long-term customer and client relationships to ensure a consistent income revenue stream for the organization.
  • Training and developing the sales team to enable them to meet their targets and objectives;
  • Consistently reviewing sales targets and performance with a view to improving efficiency and output.
  • Download a copy of our 29 SALES MANAGER INTERVIEW QUESTIONS & ANSWERS to ensure you are confident of PASSING your interview!

    The Critical Components of Sales Interviews

    The job seekers who fill sales positions are the ones who nail three key components in a sales interview:

    • Highlighting their relevant qualifications
    • Using those qualifications to sell themselves to the interviewer
    • Closing the deal (getting hired!)
  • All three of these are critical parts of landing a sales job and require a bit of prep and some pre-strategy before the interview, starting with identifying exactly what characteristics are common to a sales interview.

    Unlike other jobs where much of what you are hired for can be highlighted in a resume through bulleted descriptions of technical skills and abilities, sales interviews require the interviewee to clearly demonstrate their sales skills and abilities through concrete examples and anecdotes from past work history.

    When going into a sales interview, be prepared for not only traditional questions but behavioral and situational as well.

    In fact we wanted to let you know that we created an amazing free cheat sheet that will give you word-for-word answers for some of the toughest interview questions you are going to face in your upcoming interview. After all, hiring managers will often ask you more generalized interview questions along with their admin assistant specific questions!

    Click below to get your free PDF now:


    How do I prepare for a sales manager interview?

    Sales Manager Interview Questions
    • Tell me about yourself.
    • Why do you want to work in sales?
    • How comfortable are you with data analysis?
    • What do you think are the necessary skills and qualifications for success here?
    • Why do you want to be a sales manager?
    • What do you think motivates reps the most?

    What are the 10 most common interview questions and answers for sales?

    How to succeed at a sales job interview
    1. Approach it like a sales meeting. If you’re a good sales person, you should be able to sell yourself. …
    2. Do your research. …
    3. Questions to prepare for. …
    4. Take evidence of your achievements. …
    5. Take your contact book. …
    6. Have a list of questions ready. …
    7. Close the deal.

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