Small businesses looking to quickly grow their client base and boost their earnings should invest in advertising to build awareness of their brand among a larger audience. There are a variety of different advertising approaches that your small business can take. You can focus on digital ad platforms, including Facebook, Twitter, LinkedIn, YouTube and Google AdWords. Or, you can choose more traditional advertising mediums, including newspapers, radio and local TV. Investing strategically in advertising for your small business can result in a high return on investment, bringing valuable new business to your company.

These topics will help you become an expert on the types of advertising for small business:

Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads

What is advertising?

Advertising is a component of a companys marketing strategy. Companies use advertising to share information about their products or services through various media. The advertising landscape has changed with technology, with print and broadcast advertising serving as the traditional format and digital advertising serving as a more modern option. With technology, companies gain new ways of targeting consumers and tracking the effectiveness of their advertising campaigns.

14 different types of advertising

Companies can use various advertisements to reach their target consumers or to inform the public. Here are 14 types of advertising and examples:

1. Print advertising

For a more targeted audience, companies may seek advertising opportunities in magazines. Specialty magazines can help a company reach a specific group or type of people. For example, a company that sells golf equipment would place ads in magazines for golf enthusiasts because they know that audience is more likely to appreciate their product. Magazine advertising can also offer a better visual experience for consumers, as the full-page opportunities allow for more color and high-production images than newspaper advertisements.

2. Direct mail advertising

For example, someone who opens a hair salon can create a flyer that announces their grand opening. They can then send that flyer to a list of residents located within five miles of the salon. To attract new customers, the owner can also include a discount coupon with the mailer.

3. Television advertising

Television advertising is a type of broadcast advertising where companies advertise their products or services through 20-, 30- or 60-second TV commercials. It can be costly but enables companies to repeat their advertisements regularly. The costs to air television commercials can vary due to the following factors:

For example, it is much more costly to air a commercial during a widely watched event, such as the Super Bowl. While consumers now have the ability to skip advertisements on their televisions, it still serves as an effective method of reaching a large audience. Repeating advertisements help build recognition and brand awareness, and even if consumers are not watching the ads, they may still be listening to them.

4. Radio advertising

Radio is another form of broadcast advertising that plays ads during programming breaks. Customers can hear radio advertisements while conducting other activities, such as driving or doing household chores. Like television, radio enables the repetition of advertisements, which can give companies more recognition with consumers. Companies can research what radio stations are popular with their target customers. They can also learn what times of day these customers listen to the radio most. For example, they may try to advertise during a morning time slot when they know many of their customers will be driving to work.

5. Podcast advertising

In podcast advertising, companies can sponsor podcasts or have advertisements for their products or services played during the episodes. Typically, podcasts play ads at the beginning, middle and end of episodes. Similar to radio advertising, companies can research which podcasts are most popular with their target audience.

Some podcast hosts read from a script provided by the company or create their own, which can be an entertaining way for listeners to consume advertising content. Often, companies will offer a discount code available to listeners of a podcast. Besides attracting new customers, this code can help companies assess how well this advertising strategy works based on its use.

6. Mobile advertising

Another way companies conduct mobile advertising is by combining it with print advertisements using QR codes. When consumers see a QR code in a magazine, they can scan it using their mobile device. It could then take them to the brands website or offer them a coupon.

7. Social media advertising

For example, a small business can use organic social media advertising by asking its followers to like and re-share one of their posts. They then may pick a participant at random to receive a discount or gift. Todays businesses also utilize online influencers, bloggers or celebrities to create posts promoting their brands or products. Rather than full advertising campaigns, these methods may serve as more cost-effective techniques that enable the business to spread awareness of their brand.

8. Paid search advertising

9. Native advertising

For example, a website that publishes articles about professional development may also include sponsored articles. These look the same as the articles published by the sites writers and editors but came from a business looking to promote its products or services. A reader may find an article about time management tips and realize later that it is a sponsored post from a company that sells time-tracking software. In this scenario, the company also would likely mention or advertise its software within the articles content.

10. Display advertising

One method used in display advertising is remarketing or retargeting. When users visit a brands website, they often accept browser cookies that allow the site to track their journey. If the user decides not to purchase anything on the site, the brand may target that customer and place ads for their products on other websites to remind them to return and buy the item.

11. Outdoor advertising

Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising. Examples include billboards and advertisements seen in public places or transit vehicles, such as on the sides of buses or inside subway cars.

Outdoor advertising aims to catch the attention of a large population. Usually, these ads help businesses build their brand awareness within a geographic location. The space allotted to outdoor advertisements may be limited, as can the amount of time a consumer takes to view the advertisements. Typically, these ads use bold images and fewer words so that the content is easily understood.

12. Guerrilla advertising

Guerrilla advertising refers to less conventional methods that are generally low-cost and employ creative techniques to draw attention. A common strategy in this category is ambient advertising, in which a company places ads in public places but uses an unconventional manner. For example, rather than advertising on a bus stop, a company may paint a mural on the sidewalk advertising their services.

13. Product placement advertising

For example, a soda brand may want to target teenagers. They can pay to have their beverages advertised via product placement in a popular teen film franchise. Characters in the film who drink soda will drink that companys beverage, and the label will be visible. The characters may mention the beverage brand, but not necessarily.

14. Public service advertising

This type of advertising often is used by government agencies or charitable organizations to educate consumers on health and safety topics. For example, the Centers for Disease Control airs PSAs to inform citizens of the necessity to take health screenings or prepare for natural disasters.


What are the 4 main types of advertising?

Types of advertising
  • Newspaper. Newspaper advertising can promote your business to a wide range of customers. …
  • Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. …
  • Radio. …
  • Television. …
  • Directories. …
  • Outdoor and transit. …
  • Direct mail, catalogues and leaflets. …
  • Online.

What are the 11 types of advertising?

11 Types of Marketing
  • Advertising.
  • Content Marketing.
  • Search Engine Marketing.
  • Social Media Marketing.
  • Call-to-Action Marketing.
  • Direct Marketing.
  • Account-Based Marketing.
  • Guerilla Marketing.

What are the 9 types of advertising?

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

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