The retail market is highly competitive. To survive this competition, you need to have motivated staff who can keep your business running profitably week after week, year after year. So, as a retail sales manager, how can you make “employee motivation” as a part of your retail sales plan, and prioritize it from time to time?
A sales incentive program provides a way to have various fun and interesting sales contests regularly at your retail store. These contests are sure to inspire your sales staff to sell at a higher level consistently. Below is a list of 7 amazing sales contest that will work perfectly for a retail store. Are you looking for a ready-made
- Swap the item. …
- “Wheel of fortune” activity. …
- Complete the list. …
- Square goals contest. …
- Pop-a-balloon activity. …
- Raffle event. …
- Select an item from the jar. …
- Relay retail races.
The Very Best Employee Incentive Program
Benefits of using sales incentive games for retail employees
Consider the following benefits of using sales incentive games for retail staff:
What are sales incentive games?
Sales incentive games are activities created to motivate retail staff to increase the number of products or services they sell to customers or improve their sales-related strategies. There are a variety of different games a manager can choose that may appeal to different personalities and skills, including goal-based activities and team bonding exercises. A manager might select certain types of games based on a teams preferences, which may increase their overall chance of success.
14 sales incentive games for retail employees
Heres a list of 14 sales incentive games created for retail employees:
1. Swap the item
This game can encourage competition between employees or help a company sell a particular item at an increased rate. At the beginning of a workday, the manager determines a daily sales goal and informs employees that the person who first achieves the goal must pass the prize to the next person who accomplishes it. The employees exchange the prize between each other until a designated time. The last person to earn the prize can keep it at the end of a business day, becoming the ultimate winner of the contest.
2. “Wheel of fortune” activity
In this game, retail employees can earn exciting prizes that may enhance their mood and motivate them to increase their efficiency. The manager either buys or constructs a spinning wheel using crafting material, then divides the circle into sections that each has a designated letter. Each time a retail employee achieves a certain goal, they can choose a letter and spin the wheel. If the object stops spinning and indicates the same letter they chose, the employee can choose a fun prize like a gift card or additional paid time off.
3. Complete the list
This game can encourage a retail team to bond with each other, which may increase their excitement to work in the future. The manager divides a team into groups of three or more and gives them a list of sales tasks to complete during a workday. The first team to complete the full list wins a prize or another commendation. It may be helpful to group employees who have different retail specializations, like pairing a person who conducts the most cross-sales with an individual whos skilled at promoting a rewards program.
4. Square goals contest
Consider playing this game during a holiday season to boost sales of particular items and provide an extra gift to staff members. The manager creates a grid on a board and writes the name of a different product or service in each square. When an employee sells that item successfully, they can earn a corresponding prize like a holiday cash bonus or a free object. It may be helpful to run this game for either two weeks or a month so that each staff member has a better chance to more sell products and win at least one prize.
5. Pop-a-balloon activity
You can use this game to provide an exciting event during a regular workday, which can help motivate retail employees to succeed. The manager describes different prizes on pieces of paper, then places each piece in a balloon before they inflate it. When a staff member achieves a certain goal, they can take the balloon several feet away from customers or clients to pop it and learn about their prize. If an employee has a sensitivity to loud noises, you can replace an air balloon with water or paint-filled balloons instead.
6. Raffle event
This game can motivate retail employees to achieve long-term goals and increase the number of products they sell. The manager sets specific sales objective for each staff member, then offers them one ticket per completed goal that each contains a different set of numbers. At the end of a designated time frame, the manager hosts an event where they announce randomly selected sets of numbers that correspond with the tickets. Afterward, the employees whose ticket numbers match can pick a prize from a pre-determined list.
7. Select an item from the jar
In this game, employees can earn prizes for smaller sales goals, which may inspire them to complete larger goals in the future, like selling 100 items per month or gaining 15 returning customers. It can also allow staff members with different strengths to have the same opportunity. The manager determines a set of goals for a certain time frame, then fills a jar or box with different rewards, such as a gift card or cash bills. When an employee accomplishes a new goal, they can select an item from the jar as a fun surprise.
8. Relay retail races
A relay race is a team-based activity that involves people in a team taking turns to complete a certain task or a series of events. Managers can use a relay race for a sales incentive game by splitting a team into groups of two or three, then providing each group with one list of tasks to complete. After the first competitor completes a task, they pass the list to the next individual in their team until one group completes every item. Consider offering the winners a team-based prize like a free movie night or individual prizes like gift cards.
9. Retail employee of the month contest
Consider using this incentive to motivate retail employees to accomplish more sales-related tasks successfully, like retaining new customers, promoting a rewards program or encouraging customers to purchase additional items. The manager sets a monthly contest for a retail employee that sells the most product and best embodies a companys core values. This staff member can receive certain benefits throughout the following month, such as a care package with a few selected items, an interview in a company newsletter or a free trip to a fun location of their choice.
10. Favor from the manager
You can use this game to offer a more personalized prize. The manager creates a numbered list of favors they can reasonably offer, such as a mentorship session, a work shift exchange or an opportunity to work as a manager for one business day. Afterward, they give retail employees a series of goals to accomplish within a short-term or long-term time frame. Employees who accomplish them can select a random number to receive or agree to a certain favor with a manager, depending on the preference of either individual.
11. Customer review contest
This game can inspire retail employees to improve customer relationships, which may increase a companys overall revenue. The manager can set a goal for a certain number of positive reviews a staff member must achieve before they can win. For example, this goal might be 10 positive reviews in one month or a much larger number over the course of one year. Then, they can set offer first, second and third prizes to the first three staff members who achieve this goal in the pre-determined time frame.
12. “Bingo!” activity
Bingo is a game that involves drawing five-by-five grids on a set of cards, then writing an item name on each square. The Bingo announcer calls out random selections from a list of those items until a player can circle five in a sequential row. Managers can adapt this activity for retail employees by using different sales goals to represent each item on a grid, then allowing a player to circle that item when they accomplish the task. For example, one square might read “Upsell 10 products in a day” while another says “Sell a product worth $500.”
13. Sales “Poker”
Poker is a card game that involves adding certain values to each card and earning items for having the best collection of them. You can adapt this game to encourage retail employees to achieve goals every day. The manager generates a list of objectives, then attributes a certain card value to each one, such as a card containing red symbols and the number 3 representing a staff member who sells three high-value items in one register purchase. Individuals can earn a new card if they accomplish a task and the employee with the most valuable cards wins the game.
14. Half-day contest
This game can allow all team members to win a game simultaneously, which may help them increase the number of products or services they can sell in one business day. The manager sets an actionable, reasonable goal for retail teams to achieve during their shifts for a certain time frame. For instance, this objective might involve selling one high-value item per workday. If everyone in a group accomplishes this goal by a designated time and day, each individual can work half of their next shift and still receive full payment.
FAQ
How do you motivate staff in retail?
- Give them luxury. Your top-performing employees want to feel important. …
- Give them time. Time is our most precious resource. …
- Give them reassurance. Your staff spends a lot of time at work. …
- Give them skills. …
- Give them the right training.
How can I make retail fun?
- Invest in your retail employees. …
- Develop open communication. …
- Create a culture of recognition. …
- Reward employees for a job well done. …
- Maintain a nice break room. …
- Encourage honest feedback. …
- Take appropriate action.
How do you play poker sales?
