11 Jobs You Can Do with an Associate Degree in Marketing


What is marketing?

Marketing is a process that businesses and individuals use to create, communicate and deliver information about products and services. Marketing often targets customers, clients, business partners or society as a whole. It involves understanding business markets, industries, consumer habits and products. Areas of marketing may include:

What is an associate degree?

An associate degree is a type of post-secondary education that can help you qualify for entry-level careers in a variety of industries. Associate degrees often take about two years to complete, and the classes and training you earn in these programs can often transfer if you choose to pursue a bachelors degree later in your life. Three types of associate degrees include:

What do you learn in an associate marketing program?

Marketing associate degree programs often prepare students for the basics of business regulations and marketing. They may also teach liberal arts subjects such as history or literature. Concepts may include advertising, research, promotion, marketing principles or e-commerce. Some programs may require you to complete an internship or capstone project before graduation. Courses can include:

11 marketing jobs with an associate degree

Here are 11 marketing jobs you may apply for after earning your associate degree:

Primary duties: Social media specialists work to build social media strategies to market a companys products or services. They may use competitive research strategies and benchmarking to understand their place in the market. They may determine which platforms may be most beneficial for their business and help reach their target audience. Social media managers often make, edit and share content daily to company channels, create editorial calendars and monitor all user-generated content. They may also collaborate with other departments to streamline or maximize campaigns.

Primary duties: Retail sales managers work to ensure customers have satisfactory experiences when they visit stores. Retail sales managers manage store inventory, order new products as necessary and hire and train new store employees. They may answer customer questions, facilitate returns and serve as an informational and policy resource for customers and employees. Retail sales managers may implement promotions, deals and other strategies to meet a stores sales goals. They can also oversee all departments to ensure theyre working together and functioning properly.

Primary duties: Marketing associates work to promote products, services and goods to consumers. They may handle both administrative and marketing tasks such as conducting market research, creating marketing reports, scheduling meetings with clients and preparing sales forecasting reports. Marketing associates may also assist with organizing promotional events and coordinating with other creative teams to make advertising materials such as newsletters and brochures. They may keep records of marketing metrics and monitor competitors marketing activities to identify new opportunities for their companies.

Primary duties: Public relations specialists, also called media specialists, work to promote their companies and clients to media outlets. They help their clients communicate effectively with the public and maintain their organizations corporate images. They may respond to information requests from the media, write press releases, conduct or arrange interviews and draft speeches. Public relations specialists may also evaluate advertising or promotional programs to determine their compatibility with a clients target audience and evaluate public opinion through social media.

Primary duties: Advertising sales representatives work to sell available advertising space to businesses and individuals. They may work for publications like newspapers or magazines or media outlets like radio and TV stations or web marketers. They can locate and contact potential clients, provide them with costs and estimates for advertising and deliver design proofs to customers. Advertising sales representatives may also prepare promotional plans, media kits and contracts for partnerships and process all paperwork related to accounts.

Primary duties: Digital marketers use a variety of technology platforms to create campaigns to promote products and services. They may build websites, schedule social media posts and create email newsletters with the goal of attracting more clients. They may also analyze web and social media data to monitor marketing metrics and track campaign success. Digital marketers may work with sales teams to create marketing campaigns and work with other groups to ensure that brand message is consistent across all channels and platforms.

Primary duties: Market research assistants help perform market analysis and other research to see what products people want to buy. They may work with specific businesses to see their individual metrics or work across industries to provide consumer research data. They design surveys to discover customer preference, collect data on consumers, competitors and the larger market and turn their findings into presentations and reports. Market research assistants may interpret large volumes of statistical data to make recommendations about specific clients, products or campaigns.

Primary duties: Junior account executives work with specific clients to handle their accounts with a marketing or advertising firm. They may contact clients to generate new sales, attend client and company meetings and prepare reports for costs and campaign ideas. They may also engage in negotiations with the client on behalf of the business and support any additional needs after they make a sale.

Primary duties: Advertising managers oversee most responsibilities in a marketing department. They hire advertising and marketing staff and build relationships with clients. They also negotiate advertising contracts for print, web, social media, radio and TV campaigns. Advertising managers approve all digital and print advertising initiatives and artwork for publication. They also identify strategies to help maximize brand visibility.

Primary duties: A merchandiser works behind the scenes with inventory and product placement to achieve sales goals. They monitor warehouse inventory levels and create an organized environment to enable product accessibility. Merchandisers may address customer issues and report them to the company. They may also submit comprehensive inventory reports for company review. Merchandisers may stock shelves and displays on the sales floor and create attractive product placement to attract customers and increase sales.

Primary duties: Event promoters work face-to-face with potential customers to encourage them to take part in certain events. They may advertise events of all sizes, work for a variety of organizations or retailers and spend their days at places such as conventions or in stores doing product demonstrations. Event promoters familiarize themselves with the details of an event like scheduling and pricing and use sales and negotiation techniques to encourage audience attendance. They may establish networks of connections and persuade existing clients to upgrade their packages or purchase additional features.


Is an associates degree in marketing worth it?

Absolutely. If you’re interested in marketing, an associate degree in marketing is a great place to start. You’ll gain a fundamental understanding of the marketing discipline and a critical skill set for a variety of entry-level positions.

What do you do as a marketing associate?

Marketing Associate duties and responsibilities
  • Producing marketing materials.
  • Collecting data and forecasting trends.
  • Conducting market research.
  • Communicating with clients.
  • Creating advertising materials.
  • Managing daily administrative tasks.
  • Promoting company products and services.

What careers are associated with marketing?

Which Marketing Career Is Right for You? 9 Common Jobs From Social Media to SEO
  • Social Media Marketing. …
  • Email Marketing. …
  • Brand Management. …
  • Content Marketing and Copywriting. …
  • Product Marketing. …
  • Marketing Analysis and Growth Marketing. …
  • PR/Communications. …
  • Event Marketing.

Do marketing careers pay well?

Based on some of the highest paying marketing/advertising jobs, you’ll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

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